BlackRock

BlackRock is one of the world’s preeminent asset management firms and a premier provider of global investment management, risk management and advisory services to institutional, intermediary, and individual investors around the world. BlackRock’s mission is to create a better financial future for our clients. We have a responsibility to be the voice of the investor, and we represent each client fairly and equally. Constant communication with a diverse team of partners strengthens us and delivers better results for our clients. Continuous innovation helps us bring the best of BlackRock to our clients. BlackRock offers a range of solutions — from rigorous fundamental and quantitative active management approaches aimed at maximizing outperformance to highly efficient indexing strategies designed to gain broad exposure to the world’s capital markets. Our clients can access our investment solutions through a variety of product structures, including individual and institutional separate accounts, mutual funds and other pooled investment vehicles, and the industry-leading iShares® ETFs

About This Role

The Aladdin Wealth Product Marketing Team is responsible for promoting the Aladdin Wealth product suite, driving adoption and assessing usage of our products, and drawing insights on how to improve their use. Each Product Marketing Manager (PMM) owns a key user segment and/or product category and is responsible for the health, adoption, and growth of that user base. PMMs establish and disseminate the commercial narrative of our products, working closely with and acting as an expert translation layer between our client management, business development, and product management teams.

About Aladdin Wealth Tech

Aladdin Wealth Tech is BlackRock’s technology business serving the global wealth management industry. We bring the best of Aladdin’s sophisticated portfolio construction and risk capabilities to the financial advisors, bankers, CIOs, risk managers, and business leaders of leading wealth managers, enabling them to deliver better, more personalized portfolios to their clients and to differentiate and grow their businesses. We are a global team of product, product marketing, client, implementation, and analytics professionals pioneering the next generation of WealthTech capabilities.

Key Responsibilities

• Own a user segment/product category. Each PMM owns a user segment and/or product category and is responsible for driving adoption, usage, and growth of that user base.
• Establish the product story. Author the story of value and benefits for new products and arm our business development and client-facing teams to represent that story to clients
• Promote product features. Educate and arm our client teams to sell and deploy new features, including via teach-ins, collateral creation, and direct engagement with those teams.
• Own and author the product pitchbook. Create and maintain the ‘gold copy’ of pitch materials for our product and for new features
• Track and drive adoption. Design and implement capabilities to track adoption and extract actionable insights. Use these insights to identify and execute on opportunities to improve deployment and usage of existing and new features.
• Launch new features. Write launch plans, syndicate with client teams, write client-facing collateral, face off with clients during launches, and oversee feature go-lives.
• Own product marketing content within the product catalog. Create and maintain product positioning, messaging, and rollout playbook content within our centralized internal knowledge base for client and BD teams.
• Support the BD and Client Management teams. In addition to owning a user segment, each PMM is also aligned to a geographic region. The PMM is the ‘first call’ from their region’s BD and client management teams in solutioning product capabilities for a given client, preparing for client pitches, and rolling out new features.
• Be the resident expert on a user segment/product category. Be a student of and go-to expert on a user segment for the client and product teams. Organize and conduct user research, participate in user testing, and study industry intel on your user segment.
• Collaborate deeply with Product Management. PMM’s work closely with the product managers aligned to their use base. The PMM is an indispensable resource in informing the PM’s roadmap, and the PM is likewise indispensable to the PMM in understanding and deploying product capabilities.

Desired Qualifications

• 7-10+ years of meaningful experience in wealth management or private banking in client-facing, product marketing, and/or product roles
• Excellent written and verbal communication skills, including the ability to deliver presentations and communicate internally and externally at a range of seniority levels
• Demonstrated ability to synthesize user, market and client teams feedback to form hypotheses and drive decisions
• Experience working with a highly technical product, including ability to get into the weeds on technical product features and representation of technical solutions for clients
• Ability to and passion for empathizing deeply with users and acting on their behalf
• Strong interpersonal, problem-solving and planning skills

For New York City only: The salary range for this position is $150,000 – $204,000. Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our Benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.