Web Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Florham Park - NJ

AVE by Korman Communities

Our best-in-class hospitality brand is growing, and we are seeking hard-working and passionate top talent to grow their careers with us! If you are interested in being a pioneer with AVE as we continue to expand our portfolio of flexible-stay residential communities nationwide, apply today for an opportunity to join our winning team!

The Web Marketing Manager will develop and implement the company’s web-based marketing strategy to promote the company’s brand, attract visitors and potential leads and generate web sales and inquiries.

This position offers a unique opportunity to make a significant impact on the growth and success of our company in the digital space.

The Web Marketing Manager will report directly to the SVP, Communications. This role will have a hybrid schedule, which will be a mix of working on-site and from home, with up to 10% travel required throughout all AVE markets nationwide.

Responsibilities

Web Strategy and CMS

  • Develop and implement strategic web marketing plan to achieve company objectives and targets, with a primary focus on enhancing our online visibility, driving traffic to our website and deliver an elevated user experience
  • Serve as CMS expert and deliver web solutions to meet business needs (Kentico)
  • Execute all web content upload
  • Manage the day-to-day operations of our website, including content creation, optimization, and maintenance, utilizing content management systems (CMS)
  • Regularly audit web content and functionality, address or manage any support tickets to IT/web development
  • Collaborate with internal stakeholders to develop engaging website content that resonates with our target audience and aligns with our brand messaging and values.
  • Lead all web design projects from start to finish
  • Lead CMS migration project
  • Manages all 3rd party website integration projects between partners and clients.
  • Coordinates with other marketing team members to ensure active promotions and campaigns are represented on the website(s).

Web Analytics

  • Monitor website traffic and user behavior using web analytics tools (e.g., Google Analytics), providing insights and recommendations to optimize website performance and enhance UX
  • Continuously optimize the website’s performance and user experience through A/B testing, user feedback analysis, heat maps and website enhancements.
  • Collaborates with Marketing leadership on CRO strategy to improve page performance and achieve channel revenue goals.

Other

  • Stay informed about industry trends and best practices in digital marketing, continuously seeking opportunities to innovate and improve our online marketing efforts.
  • Ensure AVE remains a leader in the digital space by staying ahead of technology trends and opportunities.
  • Collaborate with external vendors and agencies, such as web developers, designers, and advertising partners, to execute digital marketing initiatives and achieve business objectives.

Requirements

  • Bachelor’s degree in marketing, business, or a related field; advanced degree preferred.
  • Proven experience in digital marketing, with a focus on web marketing and user experience.
  • Proficiency in technical SEO techniques and strategies.
  • Experience managing websites using content management systems (CMS), Kentico experience a plus.
  • Strong analytical skills and experience using web analytics tools (e.g., Google Analytics) to track and analyze website performance.
  • Excellent communication skills and ability to collaborate effectively with cross-functional teams.
  • Creative thinking and ability to develop innovative digital marketing strategies.
  • Strong project management skills and ability to manage multiple projects simultaneously.
  • Certifications in digital marketing or related fields (e.g., Google certification) are desirable.

The Perks

  • Fun, positive, and collaborative work environment
  • Robust training program and ongoing professional development opportunities
  • Comprehensive benefits package including: PTO, medical, vision, dental, and 401k (permanent full-time roles only)
  • Enjoy a special day to celebrate in your birthday month each year with paid Birthday Time Off (permanent part-time and full-time roles only)
  • Opportunities to give back including: participation in AVE’s regular drives and fundraisers in addition to paid Volunteer Time Off each year to volunteer with your non-profit organization of choice (permanent part-time and full-time roles only)
  • Complimentary furnished apartment stays at any AVE location nationwide for personal travel (permanent part-time and full-time roles only)
  • A career home! Tons of potential for long-term career advancement within a rapidly expanding organization

 

Apply Now