How People Become “Known” in the Online Space
Every post, every piece of content, every video they share connects deeply with their audience because it’s genuine and relatable. They …
You can’t prompt your way to becoming an expert
AI really helps people who already know what they are doing. But for others, it has created the illusion that …
Email Marketing = Permission Marketing
Email Marketing = Permission Marketing. The term, coined by Seth Godin, means this: “Permission marketing is the privilege (not the right) …
Who needs to think like a marketer in an organization
CEO must think like a marketer.CTO must think like a marketer.CMO must think like a marketer.Product Manager must think like …
Why Now is the best time to start on your own terms
“Giving Yourself Permission Is Easier Than Getting It From Others” There’s no point in history when giving yourself permission to start …
Healthy Food has a marketing problem
Healthy food has a marketing problem, and most companies are ignoring it. Food brands keep obsessing over how to sell the …
Small Experiments, Big Results
Word of Mouth Marketing is the single most powerful marketing tool, after all. Although you don’t have complete control over …
How to Design a Pricing Page That Converts
Learn to create pricing page like @basecamp Plans are super clear—easy to spot differencesHonest, no-BS descriptions help you pick fastFeatures in …
To succeed with marketing, you need to understand these principles.
Truth: People can smell snake-oil tactics from miles away. @IKEA always does what they stand for. Even their ads speak …
Heavy competition is the playground for marketing.
Don’t stress about competitors or worry that your customers already have plenty of options. In fact, competition can be an …
What plays a huge role in marketing
“No money on advertising is not equivalent to no money on marketing.” Product creation plays a huge role in marketing. Please …
Why do you need to be an upstream marketer?
Heroism is revered worldwide, a phenomenon deeply rooted in mythology through to the present day. The need for a “Save …
Create something worth talking about.
This is a perfect example of fanocracy. Peter Askew (@searchbound), affectionately known as “Onion Guy” by his customers, received this …
Marketing is not something you do at the end
Marketing is not something you do at the end. A great product is great marketing in itself. The product always …
Pain-Free Marketing Doesn’t Exist
As companies grow wealthier, they increase their marketing budgets. The most experienced marketers often resist trial and error because they …
Observation is Key in Marketing
A salesperson selling hospital beds spent a day observing patients. They quickly realized that simply understanding the hospital’s needs wasn’t enough. They …
The Real Measure of Business Health
Profit is sanity. Revenue is vanity. Revenue alone doesn’t show the full picture. Profit is what keeps your business sane and …
Marketing is Nonlinear
Marketing is nonlinear. You don’t have to follow a strict sequence. You already know why you started. May be your personal frustrationComplaints you …
Never Sugarcoat Anything
Never Sugarcoat MarketingMarketing is challenging and governed by complex underlying factors. Successful companies and influencers make it look easy, but …
I want to buy a mattress
Customer: I want to buy a mattress.Competitor 1: I sell mattresses.Competitor 2: I sell mattresses.Competitor 3: I sell mattresses.Competitor 4: …
Scarcity in Marketing
There are two types of product scarcity commonly used to boost sales: Scarcity based on quantity – for example, “Only two …
The European Union has a marketing problem
The European Union has a marketing problem. It continues to act as if nothing has changed, ignoring realities such as declining …
The core principles of marketing don’t change
Even in the age of AI, the core principles of marketing don’t change. Why? Because it’s still humans making the …
Marketing is always out of syllabus.
Marketing is always out of syllabus. Charlie Munger once told this story: In a rural Texas school, a teacher asked, “If there …
How to find a SaaS Idea
Great insights from @Pauline_Cx on how to find a SaaS idea? → Read 1-star reviews of existing tools→ List what sucks→ …
Customer Experience Rule: Stop Adding, Start Removing
Removing friction often matters more than adding features. Users get frustrated by anything that slows them down or makes a …
Marketing is a puzzle solved by the real world.
When Peter Askew tried building a business around VidaliaOnions.com, it wasn’t just luck that helped him. After a lot of …
You Can’t Miss the Hit
Are you even a marketer if you haven’t been punched by the market at least 50 times? “Even if you think …
The internet hasn’t made marketing easier
The internet hasn’t made marketing easier just noisier.It’s like having more walls to throw spaghetti at to see what sticks. Before …
There should be enough of a market
Pieter Levels @levelsio One of the most important things I’ve ever read was this by @shl “The market you’re in will …
Commodities Become Brands When You Tell the Story
Socks are a commodity, but @LittleMissMatch knew how to market standing out. Mattresses are a commodity, but @Casper knew …
The Value of an Outsider’s Eye
From time to time, seek opinions from outsiders to gain a fresh perspective on how things really work. Being too deeply …
Three Types of Marketer
Fragile Marketer: Who relies on social media followers, SEO, and getting Google sales rep advice to run Google Ads; ignoring …
Did you know the potato once had a serious marketing problem?
When Antoine was a prisoner of war, he discovered the nutritional value of potatoes. But at the time, they were …
Electric Village “Appy”: Renault’s Powerful Marketing Campaign
Despite 93 percent of French people believing that switching to electric cars requires more infrastructure, better autonomy, or living in …
Marketing is full of probabilities
Probability is not a mere computation of odds on the dice or more complicated variants; it is the acceptance of …
Don’t become a commodity
Once you become a commodity, even a price increase of 50 cents will be perceived as expensive by customers. Example: Supermarkets Many …
Status goes deeper than you think
Status is basically your perceived position in a social hierarchy how much respect, admiration, or influence people believe you have …
Don’t underestimate or overestimate marketing
Don’t underestimate or overestimate marketing. Always give it the respect it deserves. If you underestimate it, you’re going nowhere. Many entrepreneurs still believe …
Who is the real SEO Expert?
SEO Expert: This is how you can rank your website.Google: Everyone has a plan until they get hit by my …
“Are You Really in the Game?”
Are you even a marketer if your campaign has never made any sales?Are you an investor if you’ve never lost …
Anyone can do marketing
Anyone can do marketing, if they have Brain — to think strategically and creatively.Common sense — to keep things practical and …
Difference between Customer service and Customer experience
Customer Service = ReactiveCustomer Experience = Proactive Your primary job is to anticipate customer needs and address them before they come …
Tinkering goes a long way in marketing
Marketing is the only profession where, even if you don’t know what you’re doing, simply tinkering with your product based …
You will only find when the wind goes down
When the wind dies down, it’s easy to tell which is a bird and which is just paper. The same …
Learning Marketing is a never ending process
Marketing is one of those fields where, even after 20 years of experience, you might still not know exactly how …
It’s never too late to learn marketing.
After getting hit by Google’s algorithm changes, many content creators and entrepreneurs have started relearning the basics of marketing. Before the …
Everything is straightforward until you know…
Selling is straightforward until no one replies.Marketing is straightforward until you don’t get any results.Copywriting is straightforward until no one …
Marketing is a conjoined twin of innovation
Marketing isn’t something you do at the end—it’s woven into your entire story The reason behind your innovation (your story)How you …
Svet Dimitrov Advice on Copywriting
1. Embrace Active Voice Active voice makes your writing clear and dynamic. Which directly engages with your readers. Examples: – Turn …
Marketers still fail to understand what Claude C. Hopkins had said
Even after a hundred years, most advertisers still haven’t grasped Claude C. Hopkins’ core insight 1. Advertising is salesmanship …
The Story Behind the Barcode: From Beach Sand to Checkout Lines
When a distraught supermarket manager complained to the dean of Drexel Institute of Technology about slow-moving checkout queues costing him …
How to Use Anchoring as a Tool to Influence Customer Behavior
“Which would you buy? A dress shirt priced at $60 or the very same dress shirt, priced at $100, but …
Freedom to Shop: The Story of Self-Service and the Invention of the Shopping Cart
New approaches will never be embraced by everyone at first. If you need unanimous consent, you’re not going to move …
Soweto’s Book Café: A Birthright to Read
When Thami Mazibuko returned to Soweto six years ago, he discovered that there were very few bookstores in his township …
How This Ice Cream Owner Sparked Change in His Neighborhood
In Washington D.C.’s Petworth neighborhood, a small ice cream shop is serving up freshly made cones with a generous spirit …
This generous hairdresser gives you 30% discounts for reading books in his salon
A hairdresser named Pon Mariappan in Thoothukudi wants to encourage more people to invest their time in acquiring knowledge through …
Tall Man, Big Hearts, Small Projects from South
Peter Askew is the kind of person who has always believed in giving more than receiving. He worked as a marketing …
This coffee shop has gone to an extreme edge to change people’s behavior
Trying to change people’s behavior is a core part of marketing. But when a business relies too heavily on this …
A Customer’s Worldview Matters More Than Obsessing Over ‘Brand Purpose’
Marketers and businesspeople still cling to the illusion that people care about their brand’s purpose instead of making a real …
Seth Godin Quotes
“Think big. Start small.”“Waiting for perfect is never as smart as making progress.”“The only thing worse than starting something and …
Restaurant strategy is more important than chicken strategy
Most marketers have started asking, “What is your LinkedIn strategy, Facebook strategy, Instagram strategy, or Twitter strategy?” instead of asking, …
Purpose Brands Vs Popular Brands
There are only two types of brandsPurpose BrandPopular BrandWhat is a Purpose Brand? A purpose brand serves as a two-sided compass …
Extra Mile: Delight your Customers
“Don’t just satisfy your customers, delight them.”~ Warren Buffet.Just think, how many companies’ products have you used or consumed over …
How to Innovate and How to Market
To innovate a product for people, you need to understand their 1. Wants and NeedsDistinction between Wants and Needs:Wants: Desires or …
Intermarché – I am an ‘Ugly’ fruit, eat me!
For years, consumers were led to believe that only picture-perfect vegetables deserved a place in their shopping carts. Misshapen or …
Positioning as a Service
How can you differentiate yourself when your products and services are very similar to those of dozens of restaurants in …
Great Example of Reciprocity
Cialdini’s first principle of persuasion asserts that humans have an innate tendency to reciprocate favors and repay debts, essentially treating …
Get Rid of the Free Mindset
Get rid of the free mindset because when customers pay for your product out of their own wallets, it sends …
How customer’s form opinion about quality?
Customers form opinions about quality based on their experiences, yet many companies merely use the word ‘quality’ as a marketing …
StoryBrand Framework – Examples
📖✨ Unlock the Power of Storytelling for Your Business! 🚀 Dive into the StoryBrand 7-Part Framework – a roadmap to captivate …
Google Pixel: Break the Mold
Teaming up with the powerhouse marketing agency Anomaly, Google Pixel has launched a groundbreaking campaign featuring 3D anamorphic DOOH! Anomaly brought …
BBC Dracula: Clever Interplay of Shadows and Stakes
To herald the arrival of Dracula on BBC screens, the creative minds at BBC Creative have been hard at work …
1 Video > 1000 Pictures
Move beyond the realm of a thousand pictures and delve into the dynamic world of video creation with tools like …
Understand Your Customer’s Worldview
Until you know your customers worldview, marketing is a conundrum. Instead of making a serious effort to know their customer’s …
Volkswagen Park Assist: Hedgehog and Fish
Looking to position your product as the star of your advertisement? Highlight how it helps the lives of your clients! Take a …
EastPak: Powerful way to convey their warranty
In a world where products often come with limited warranties, EastPak has emerged as a trailblazer with its groundbreaking 30-year …
New Balance: Bridging Digital & Physical Worlds
In the ever-evolving landscape of marketing, one brand has seamlessly bridged the gap between the digital and physical realms by …
LittleMismatched – Gone To The Edges
Seth Godin about LittleMismatched.comIn the world of socks, conformity has long been the norm – until LittleMissMatched.com came along. If …