This coffee shop has gone to an extreme edge to change people’s behavior
Trying to change people’s behavior is a hallmark of marketing. When a firm adopts this approach, it puts its future …
A Customer’s Worldview Matters More Than Obsessing Over ‘Brand Purpose’
Marketers and businesspeople still cling to the illusion that people care about their brand’s purpose instead of making a real …
Restaurant strategy is more important than chicken strategy
Most marketers have started asking, “What is your LinkedIn strategy, Facebook strategy, Instagram strategy, or Twitter strategy?” instead of asking, …
Purpose Brands Vs Popular Brands
There are only two types of brandsPurpose BrandPopular BrandWhat is a Purpose Brand? A purpose brand serves as a two-sided compass …
Extra Mile: Delight your Customers
“Don’t just satisfy your customers, delight them.”~ Warren Buffet.Just think, how many companies’ products have you used or consumed over …
How to Innovate and How to Market
To innovate a product for people, you need to understand their 1. Wants and NeedsDistinction between Wants and Needs:Wants: Desires or …
Intermarché – I am an ‘Ugly’ fruit, eat me!
For years, consumers were led to believe that only picture-perfect vegetables deserved a place in their shopping carts. Misshapen or …
Positioning as a Service
How can you differentiate yourself when your products and services are very similar to those of dozens of restaurants in …
Great Example of Reciprocity
Cialdini’s first principle of persuasion asserts that humans have an innate tendency to reciprocate favors and repay debts, essentially treating …
Get Rid of the Free Mindset
Get rid of the free mindset because when customers pay for your product out of their own wallets, it sends …
How customer’s form opinion about quality?
Customers form opinions about quality based on their experiences, yet many companies merely use the word ‘quality’ as a marketing …
StoryBrand Framework – Examples
📖✨ Unlock the Power of Storytelling for Your Business! 🚀 Dive into the StoryBrand 7-Part Framework – a roadmap to captivate …
Understand Your Customer’s Worldview
Until you know your customers worldview, marketing is a conundrum. Instead of making a serious effort to know their customer’s …
LittleMismatched – Gone To The Edges
Seth Godin about LittleMismatched.comIn the world of socks, conformity has long been the norm – until LittleMissMatched.com came along. If …