Learning and Unlearning
Learning is great, but unlearning is divine. Unlearning is the most difficult path, where our biases, fantasies, beliefs, and even facts …
Demarkification “Let’s Buy California from Trump”
To mock Donald Trump’s perennial interest in buying Greenland from Denmark in the name of national security, Danes created a …
Slow and Steady Wins the Heart
In a fast-paced world where everything is optimized for speed, a Dutch supermarket chain chose to go in the opposite …
Marketing Lessons from Nico Jeannen
1. You learn marketing by shipping You can’t “study” your way into marketing mastery.You only learn it by launching, testing ideas …
How to Get Landscaping Customers Fast
How to Get Landscaping Customers Fast according to @keithkalfas 1. Pick Your AreaChoose 1–3 nearby neighbourhoods or subdivisions.Aim for a 3–6 …
Inside the Mind of the Reader
Questioning – asking “Why did this happen?” or “What’s the author trying to say?”Agreeing / Disagreeing – comparing the author’s …
You can just do things and figure it out.
How to learn business? Start a business.How to learn sales? Start selling.How to learn marketing? Start marketing.How to learn writing? …
Do These Two Things and Your Local Business Will Never Be Invisible Again
If you have a local business, what are the number one and number two things you need to market your …
How to get clients for your landscaping business:
“Don’t hide behind radio ads or yellow pages. Just knock on doors.” Jason Mauck The lesson: Don’t hide behind marketing …
Execution Beats Infinite Planning
Jensen never actually finished his business plan. He tried reading Gordon Bell’s book “How to Start a High-Tech Company” but …
What Jeep headlight story and Cracker Barrel have in common?
When Jeep Wrangler YJ changed its headlights from round to square to make it modern, to their surprise, Jeep fans …
Why we tend to buy items at the checkout counter ?
Impulse Buying At checkout, you’ve already made your main purchase decision. Your brain relaxes its rational guard and mentally “finished …
One Simple Change to Eat Healthier
Buy more vegetables and meat from your local farmers and butchers. They’re usually free from additives and adulteration When you do …
Pieter Levels Manifesto
Build Fast, Validate Faster “Build small. Launch fast. See if people actually pay.” Don’t overthink. Create a minimum viable product (MVP) in …
Marketing is about Behavioural Change, not ROI
The Purpose of marketing is behavioural change. It’s about getting people to act differently. Over-focusing on ROI metrics kills creativity and …
What Every Modern Salesperson Must Know
These principles (gems) and sales lessons are not set in stone; they were given by sales veterans and entrepreneurs who …
Charles Fawcett: “We build something no one needs but the desire is huge”
When Land Rover announced the end of the Defender after 67 years in production, Charles Fawcett from Twisted Automotive forged …
Sustainability is a norm, not a marketing strategy.
People still buy for the same reasons. Functional Reasons Solves a Problem – It fixes something I care about.Quality / Performance – …
Marketing Principles from Seth Godin
Marketing is the act of making change happen.It’s not about ads, hacks, or shouting. It’s about serving people who want …
Why Deutschland-Ticket is a great success?
Reasons: ✓ Unlimited travel for 58 euros per month✓ Valid throughout Germany on all local public transport (not valid on ICE, …
Pricing Psychology Behind Discounts
Anchoring Effect – Showing the original (higher) price first makes the discounted price feel like a bargain.Loss Aversion – Fear …
Why it’s too expensive
Reasons:You just don’t see the value.You just can’t afford it.You just don’t see any use for it.You don’t trust the …
Nice-to-have industries
1. Cosmetics & SkincarePeople buy confidence, not cream.2. Luxury FashionDriven by status, identity, signaling (“I’m this kind of person”).3. Sneakers …
Wants vs Needs: What Really Makes a Product Work
How to find a genuine problem to solve? You won’t know until you ship. Many entrepreneurs advise us to create “must-have” …
Going the extra mile
Going the extra mile is the greatest competitive advantage among all strategies. Why? When you go out of your way to …
Marketing advice from Sabri Suby
1. Marketing Is the Most Valuable Skill Marketing is the ability to promote, sell, and retain customers. Every career path involves …
Our business succeeds because we understand product and marketing?
“Our business succeeds because we understand product and marketing.” Sure. That’s like saying the sun rises in the east and sets in …
You don’t just remove people from your life, but also
1. Unnecessary thoughts that crowd the mind and steal our silence.2. Useless things that hide our real priorities3. Activities that …
Why we build websites?
“Web users ultimately want to get at data quickly and easily. They don’t care as much about attractive sites and …
Orion Telescopes
There’s no need to complicate marketing focus only on what really matters and why people actually buy …
Kielo Travel – Swimming Pool ads
“Dreaming of a holiday” Nobody dreams about a holiday more than someone stuck in a soul-sucking job …
Park Assist – Volkswagen
Park Assist clearly shows how difficult parking is with a powerful ad. Parking is one of the most difficult and stressful …
Genius ad storytelling
NYFA’s line nails it: “Want to write something good for the cinema?” A red popcorn bucket filled with crumpled paper.Perfect metaphor …
Burger King’s “Whopper Detour”: Turning a Rival into a Marketing Opportunity
In 2018, Burger King took a playful swipe at its biggest competitor with a creative app campaign. The Strategy: Using geofencing technology, …
Publishing is a weird business
Seth Godin: You can’t become attached to the outcome. Publishing is a weird business. It’s more of a hobby, and it …
What is the great marketing strategy for a restaurant?
Not varieties. Not ambience. Not pricing. Not serving fast. It’s taste. When you make it HEALTHY and TASTY, you give …
Selling is only called selling when you interrupt people to say…
Selling is only called selling when you interrupt people to say:What they need to considerWhy it mattersWhat decisions they need …
Be playful with your brand
“It’s more eye-catching than the usual ‘Made with love’ or ‘Made in somewhere’ at the bottom of your website. That little …
Trader’s Joe Business Strategy
It’s not their mission statement.It’s not their vision statement.It’s not their meatless purpose statement. It’s Trader Joe’s PROMISE. Once organizations become …
What is the single biggest form of marketing?
Speaking the truth is the single biggest form of marketing in the 21st century. In the AI era, the value of …
Start a business with reality
“You don’t start with a business idea and then try to make it a reality.You start with your reality and …
Everyone says “the offer is everything.”
Everyone says “the offer is everything.”Cool. But how many of you actually test: Price anchorsPayment structuresGuaranteesBundlesUpsellsThe same product, restructured, can double your …
Great products and distribution
Everyone talks about “great products.”Nobody talks about distribution. The iPhone wasn’t the first smartphone.Coke wasn’t the best-tasting drink.Facebook wasn’t the first …
What is Marketing Focus?
Take one task in your hand and wholeheartedly focus on giving your best without hopping onto other tasks. Even that one …
Things to consider before creating a product
1. You shouldn’t sell a problem people don’t have.2. If your market is crowded, you must find a way to …
Spotting an opportunity is one thing, but…
Spotting an opportunity is one thing, but acting on it makes all the difference. Seth Godin had a small box with …
No idea truly belongs to you. So what?
No idea truly belongs to you. Just because it comes to you doesn’t mean you’re the first to experience it. But you …
How to learn marketing
Doing marketing is the single greatest way to learn marketing. You start with what you know—even if you think you know …
No entrepreneur wants to fail
No one plans to: 1. Create a terrible business2. Launch a terrible product3. Build a terrible website4. Design a terrible landing …
10 Sanity Metrics in Business
1. Revenue growth – actual increase in sales over time2. Profit margin – how much money you keep after costs3 …
Here’s a list of 10 vanity metrics in business (that often look good but don’t guarantee real success):
Number of social media followersNumber of likes or reactions on postsWebsite traffic (without tracking conversions)App downloads (ignoring active usage)Page views …
What is considered as “normal” in Marketing
Trial and Error ApproachFailed Products Failed CampaignsPoor Landing Pages Poor Sales CopyPoor UXPoor PositioningLow Email Open RatesPosts with 0 LikesTechnical …
Sanity vs Vanity in business
This is what Andrew Gould shared on X.com On Thursday I posted about a copywriting workshop I was teaching. It only got …
Here’s what Eugene Schwartz said about copywriting
“Copy is not written. If anyone tells you ‘you write copy,’ sneer at them. Copy is not written. Copy is assembled …
Don’t ask for permission, take it
Life doesn’t ask your permission to bring you here. So stop asking for permission—start taking responsibility, but never forget the sacrifices …
Founders need to know when to quit
Knowing when to quit is a skill anybody can develop. As far as start-ups are concerned, founders need to know when …
How to create great customer experience that matters to your customers?
Speak with your product development team and ask them to list out all the they think their customers might use …
Free tools and free courses are great marketing.
Free tools and free courses are the best way to show your intention to help your prospects. No one will sign …
Speak in a way they can understand
“If you are a tourism brand looking to attract foreigners, do you have your website available in your local language?” …
This is how influencer shine without losing their soul
If an influencer tries a product given by a brand and genuinely loves it, and then shares their unfiltered experience …
What Is Newsjacking?
Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas …
Expose your vulnerability now to succeed in business
To test your ideas with existing tools is the greatest gift of the 21st century. But an abundance of tools doesn’t …
Get better at doing than explaining
The curse of modernity is that we are increasingly populated by a class of people who are better at explaining …
You don’t learn marketing by reading a marketing book
You don’t learn marketing by reading a marketing book cover to cover or by going through business books. That kind of …
Reality of Execution
What works once may not work again. What works in one situation may not work in another. Reality is complex, so …
Enough is the greatest business strategy.
There is a small shop in Tirunelveli, a district in Tamil Nadu, India. For more than 125 years, they have been …
Think Like a Salesperson
When it comes to advertising, think like a salesperson with only a few seconds to grab a client’s attention. This mindset …
IT Movie – Red Ballon Campaign
In the movie IT, Pennywise the clown, with his red balloon, plays a menacing role that terrifies viewers even in …
How to Win Big at Marketing
Have a strong appetite for figuring things outTake small bets without breaking your budgetFilter out the best ideas you want …
One-to-one communication is the most important of all.
With AI on the rise and algorithms constantly messing things up, your posts won’t reach all your followers. Email marketing is …
Who is the real entrepreneur?
No one becomes a real entrepreneur without being punched by reality multiple times. Entrepreneurship isn’t something you can learn solely from …
Marketing is Science.
Curiosity drives us.We test, fail, and iterate.Data guides decisions.Assumptions are questioned.Insights turn into action.Collaboration multiplies results.Small experiments compound into big …
How small companies can win against big corporations with marketing
Big corporations are always fearful of making mistakes, which really forces them to go for pain-free, loss-free solutions. In reality, …
Faber-Castell – “True Color”
Faber-Castell True Color shows exactly what you can create with their products. Their intended audience includes both children and adults with …
Harley-Davidson – Rider’s portrait
Harley-Davidson used their parts and accessories to create a rider’s portrait. A passionate biker who dreams of owning a Harley-Davidson will …
‘Neighbors’ – FedEx Campaign
To demonstrate their global reach, FedEx used continental maps as buildings to highlight their ability to deliver across different parts …
What will you do if you see Cheetah resting on top of streetlights
If you’ve seen the tree signs on streetlights, you might have given them a hard look. But what if a cheetah …
Orange France – Reversal of Expectations
How did they flip the script? At the beginning of the video, you see legendary football players from the men’s team. But …
Marketing on a shoestring budget
GeekSquad, during their early days, didn’t have much to spread the word about their story. So they customized the soles of …
UNICEF campaign – Dirty water Campaign
“What if those bottles of water you waste money on were filled with dirty water?” This UNICEF campaign encouraged people to …
Marketing is every bit of contact your company has with anyone in the outside world
Marketing is every bit of contact your company has with anyone in the outside world. That means a lot of …
Atlanta’s Glide Pizza pulled off a genius marketing stunt.
Perfect example of Guerrilla Marketing. Atlanta’s Glide Pizza pulled off a genius marketing stunt. (Here’s the video) A guy ran around wearing …
How to Be Antifragile in Marketing
Have No Ego – You will look like an idiot if your idea fails, and that’s okay. Marketing is about …
Investing in Health, Not Just Healthcare
Investing more in healthcare by: Inventing new drugsCreating innovative equipmentFunding researchOpening gymsLaunching healthcare startupsDeveloping new wellness supplements every yearThis isn’t the …
You Are Not Selling Cake, You Are Selling Memories
Celebration cake design matters more than taste. People who buy cakes for special occasions want the day to be remembered. Whether it’s …
Marketing is dabbling with crazy ideas.
Marketing is just dabbling with crazy ideas in reality. Even if you don’t hit a home run, you still need …
Why Scarcity Defines Luxury?
Luxury brands should never try to scale because being abundant is the only way to reach more people. But when everyone …
Failing at a Startup Doesn’t Mean Entrepreneurship Is Broken
Dagobert is an indie hacker who created Logology.co with his wife to automate logo creation for users. During the first few …
Now, website domains are a great place to build a business
Here’s what Dharmesh Shah Co-Founder, CTO of Hubspot.com says An incidental impact of vibe coding and agentic coding: Website domains are …
How People Become “Known” in the Online Space
Every post, every piece of content, every video they share connects deeply with their audience because it’s genuine and relatable. They …
You can’t prompt your way to becoming an expert
AI really helps people who already know what they are doing. But for others, it has created the illusion that …
Email Marketing = Permission Marketing
Email Marketing = Permission Marketing. The term, coined by Seth Godin, means this: “Permission marketing is the privilege (not the right) …
Who needs to think like a marketer in an organization
CEO must think like a marketer.CTO must think like a marketer.CMO must think like a marketer.Product Manager must think like …
Why Now is the best time to start on your own terms
“Giving Yourself Permission Is Easier Than Getting It From Others” There’s no point in history when giving yourself permission to start …
Healthy Food has a marketing problem
Healthy food has a marketing problem, and most companies are ignoring it. Food brands keep obsessing over how to sell the …
Small Experiments, Big Results
Word of Mouth Marketing is the single most powerful marketing tool, after all. Although you don’t have complete control over …
How to Design a Pricing Page That Converts
Learn to create pricing page like @basecamp Plans are super clear—easy to spot differencesHonest, no-BS descriptions help you pick fastFeatures in …
To succeed with marketing, you need to understand these principles.
Truth: People can smell snake-oil tactics from miles away. @IKEA always does what they stand for. Even their ads speak …
Heavy competition is the playground for marketing.
Don’t stress about competitors or worry that your customers already have plenty of options. In fact, competition can be an …
What plays a huge role in marketing
“No money on advertising is not equivalent to no money on marketing.” Product creation plays a huge role in marketing. Please …
Create something worth talking about.
This is a perfect example of fanocracy. Peter Askew (@searchbound), affectionately known as “Onion Guy” by his customers, received this …
Marketing is not something you do at the end
Marketing is not something you do at the end. A great product is great marketing in itself. The product always …
Pain-Free Marketing Doesn’t Exist
As companies grow wealthier, they increase their marketing budgets. The most experienced marketers often resist trial and error because they …
I want to buy a mattress
Customer: I want to buy a mattress.Competitor 1: I sell mattresses.Competitor 2: I sell mattresses.Competitor 3: I sell mattresses.Competitor 4: …
The European Union has a marketing problem
The European Union has a marketing problem. It continues to act as if nothing has changed, ignoring realities such as declining …
The core principles of marketing don’t change
Even in the age of AI, the core principles of marketing don’t change. Why? Because it’s still humans making the …
Marketing is always out of syllabus.
Marketing is always out of syllabus. Charlie Munger once told this story: In a rural Texas school, a teacher asked, “If there …
Marketing is a puzzle solved by the real world.
When Peter Askew tried building a business around VidaliaOnions.com, it wasn’t just luck that helped him. After a lot of …
You Can’t Miss the Hit
Are you even a marketer if you haven’t been punched by the market at least 50 times? “Even if you think …
The internet hasn’t made marketing easier
The internet hasn’t made marketing easier just noisier.It’s like having more walls to throw spaghetti at to see what sticks. Before …
There should be enough of a market
Pieter Levels @levelsio One of the most important things I’ve ever read was this by @shl “The market you’re in will …
Commodities Become Brands When You Tell the Story
Socks are a commodity, but @LittleMissMatch knew how to market standing out. Mattresses are a commodity, but @Casper knew …
Three Types of Marketer
Fragile Marketer: Who relies on social media followers, SEO, and getting Google sales rep advice to run Google Ads; ignoring …
Did you know the potato once had a serious marketing problem?
When Antoine was a prisoner of war, he discovered the nutritional value of potatoes. But at the time, they were …
Electric Village “Appy”: Renault’s Powerful Marketing Campaign
Despite 93 percent of French people believing that switching to electric cars requires more infrastructure, better autonomy, or living in …
Marketing is full of probabilities
Probability is not a mere computation of odds on the dice or more complicated variants; it is the acceptance of …
Don’t underestimate or overestimate marketing
Don’t underestimate or overestimate marketing. Always give it the respect it deserves. If you underestimate it, you’re going nowhere. Many entrepreneurs still believe …
“Are You Really in the Game?”
Are you even a marketer if your campaign has never made any sales?Are you an investor if you’ve never lost …
Anyone can do marketing
Anyone can do marketing, if they have Brain — to think strategically and creatively.Common sense — to keep things practical and …
Difference between Customer service and Customer experience
Customer Service = ReactiveCustomer Experience = Proactive Your primary job is to anticipate customer needs and address them before they come …
You will only find when the wind goes down
When the wind dies down, it’s easy to tell which is a bird and which is just paper. The same …
Learning Marketing is a never ending process
Marketing is one of those fields where, even after 20 years of experience, you might still not know exactly how …
It’s never too late to learn marketing.
After getting hit by Google’s algorithm changes, many content creators and entrepreneurs have started relearning the basics of marketing. Before the …
Everything is straightforward until you know…
Selling is straightforward until no one replies.Marketing is straightforward until you don’t get any results.Copywriting is straightforward until no one …
Svet Dimitrov Advice on Copywriting
1. Embrace Active Voice Active voice makes your writing clear and dynamic. Which directly engages with your readers. Examples: – Turn …
Marketers still fail to understand what Claude C. Hopkins had said
Even after a hundred years, most advertisers still haven’t grasped Claude C. Hopkins’ core insight 1. Advertising is salesmanship …
The Story Behind the Barcode: From Beach Sand to Checkout Lines
When a distraught supermarket manager complained to the dean of Drexel Institute of Technology about slow-moving checkout queues costing him …
How to Use Anchoring as a Tool to Influence Customer Behavior
“Which would you buy? A dress shirt priced at $60 or the very same dress shirt, priced at $100, but …
Freedom to Shop: The Story of Self-Service and the Invention of the Shopping Cart
New approaches will never be embraced by everyone at first. If you need unanimous consent, you’re not going to move …
Soweto’s Book Café: A Birthright to Read
When Thami Mazibuko returned to Soweto six years ago, he discovered that there were very few bookstores in his township …
This generous hairdresser gives you 30% discounts for reading books in his salon
A hairdresser named Pon Mariappan in Thoothukudi wants to encourage more people to invest their time in acquiring knowledge through …
Tall Man, Big Hearts, Small Projects from South
Peter Askew is the kind of person who has always believed in giving more than receiving. He worked as a marketing …
This coffee shop has gone to an extreme edge to change people’s behavior
Trying to change people’s behavior is a core part of marketing. But when a business relies too heavily on this …
A Customer’s Worldview Matters More Than Obsessing Over ‘Brand Purpose’
Marketers and businesspeople still cling to the illusion that people care about their brand’s purpose instead of making a real …
Seth Godin Quotes
“Think big. Start small.”“Waiting for perfect is never as smart as making progress.”“The only thing worse than starting something and …
Restaurant strategy is more important than chicken strategy
Most marketers have started asking, “What is your LinkedIn strategy, Facebook strategy, Instagram strategy, or Twitter strategy?” instead of asking, …
Purpose Brands Vs Popular Brands
There are only two types of brandsPurpose BrandPopular BrandWhat is a Purpose Brand? A purpose brand serves as a two-sided compass …
Intermarché – I am an ‘Ugly’ fruit, eat me!
For years, consumers were led to believe that only picture-perfect vegetables deserved a place in their shopping carts. Misshapen or …
Positioning as a Service
How can you differentiate yourself when your products and services are very similar to those of dozens of restaurants in …
Great Example of Reciprocity
In his book Influence, Cialdini writes that reciprocity is one of the most powerful forms of persuasion. He explains that when …
Get Rid of the Free Mindset
Get rid of the free mindset When customers pay for your product out of their own pockets, it sends a …
How customer’s form opinion about quality?
Customers form opinions about quality based on their experiences, yet many companies merely use the word ‘quality’ as a marketing …
StoryBrand Framework – Examples
📖✨ Unlock the Power of Storytelling for Your Business! Dive into the StoryBrand 7-Part Framework – a roadmap to captivate …
Google Pixel: Break the Mold
In August 2023, Google Pixel teamed up with creative powerhouse Anomaly to launch a stunning campaign using 3D anamorphic billboards …
1 Video > 1000 Pictures
A video is worth a thousand pictures. 🎥 Sure, creating videos takes time but it’s one of the best ways to …
Volkswagen Park Assist: Hedgehog and Fish
Looking to position your product as the star of your advertisement? Highlight how it helps the lives of your clients! Take a …
EastPak: Powerful way to convey their warranty
In a world where products often come with limited warranties, EastPak has emerged as a trailblazer with its groundbreaking 30-year …
New Balance: Bridging Digital & Physical Worlds
In the ever-evolving landscape of marketing, one brand has seamlessly bridged the gap between the digital and physical realms by …
LittleMismatched – Gone To The Edges
Seth Godin about LittleMismatched.com In the world of socks, conformity has long been the norm – until LittleMissMatched.com came along …