Svet Dimitrov Copy Titan - DigitalMarketingJobs.org

Svet Dimitrov Advice on Copywriting

1. Embrace Active Voice Active voice makes your writing clear and dynamic. Which directly engages with your readers. Examples: – Turn …
Claude Hopkins Advertising - DigitalMarketingJobs.org

Marketers still fail to understand what Claude C. Hopkins had said

Even after a hundred years, most advertisers still haven’t grasped Claude C. Hopkins’ core insight   1. Advertising is salesmanship …
The Story Behind the Barcode - DigitalMarketingJobs.org

The Story Behind the Barcode: From Beach Sand to Checkout Lines

When a distraught supermarket manager complained to the dean of Drexel Institute of Technology about slow-moving checkout queues costing him …
How to Use Price Anchoring as a Tool

How to Use Anchoring as a Tool to Influence Customer Behavior

“Which would you buy? A dress shirt priced at $60 or the very same dress shirt, priced at $100, but …
Freedom to Shop - DigitalMarketingJobs.org

Freedom to Shop: The Story of Self-Service and the Invention of the Shopping Cart

New approaches will never be embraced by everyone at first. If you need unanimous consent, you’re not going to move …
Soweto Book Shop - DigitalMarketingJobs.org

Soweto’s Book Café: A Birthright to Read

When Thami Mazibuko returned to Soweto six years ago, he discovered that there were very few bookstores in his township …
Everyday Sundae - DigitalMarketingJobs.org

How This Ice Cream Owner Sparked Change in His Neighborhood

In Washington D.C.’s Petworth neighborhood, a small ice cream shop is serving up freshly made cones with a generous spirit …
Pon Mariappan Salon - DigitalMarketingJobs.org

This generous hairdresser gives you 30% discounts for reading books in his salon

A hairdresser named Pon Mariappan in Thoothukudi wants to encourage more people to invest their time in acquiring knowledge through …
Peter Askew - DigitalMarketingJobs.org

Tall Man, Big Hearts, Small Projects from South

Peter Askew is the kind of person who has always believed in giving more than receiving. He worked as a marketing …

This coffee shop has gone to an extreme edge to change people’s behavior

Trying to change people’s behavior is a core part of marketing. But when a business relies too heavily on this …
Customer_Worldview - DigitalMarketingJobs.org

A Customer’s Worldview Matters More Than Obsessing Over ‘Brand Purpose’

Marketers and businesspeople still cling to the illusion that people care about their brand’s purpose instead of making a real …
Sun Tzu - Digitalmarketingjobs.org

Restaurant strategy is more important than chicken strategy

Most marketers have started asking, “What is your LinkedIn strategy, Facebook strategy, Instagram strategy, or Twitter strategy?” instead of asking, …

Purpose Brands Vs Popular Brands

There are only two types of brandsPurpose BrandPopular BrandWhat is a Purpose Brand? A purpose brand serves as a two-sided compass …
Bannerbear.com - Digitalmarketingjobs.org

Extra Mile: Delight your Customers

“Don’t just satisfy your customers, delight them.”~ Warren Buffet.Just think, how many companies’ products have you used or consumed over …

How to Innovate and How to Market

To innovate a product for people, you need to understand their 1. Wants and NeedsDistinction between Wants and Needs:Wants: Desires or …
Intermarche - Ugly Fruit

Intermarché – I am an ‘Ugly’ fruit, eat me!

For years, consumers were led to believe that only picture-perfect vegetables deserved a place in their shopping carts. Misshapen or …
Positioning as a Service - Digitalmarketingjobs.org

Positioning as a Service

How can you differentiate yourself when your products and services are very similar to those of dozens of restaurants in …
Reciprocity - Digitalmarketingjobs.org

Great Example of Reciprocity

Cialdini’s first principle of persuasion asserts that humans have an innate tendency to reciprocate favors and repay debts, essentially treating …
Get Rid of Free Mindset - Digitalmarketingjobs.org

Get Rid of the Free Mindset

Get rid of the free mindset because when customers pay for your product out of their own wallets, it sends …
Customer & Company - Digitalmarketingjobs.org

How customer’s form opinion about quality?

Customers form opinions about quality based on their experiences, yet many companies merely use the word ‘quality’ as a marketing …
Storybrand - DigitalMarketingJobs.org

StoryBrand Framework – Examples

 📖✨ Unlock the Power of Storytelling for Your Business!  🚀 Dive into the StoryBrand 7-Part Framework – a roadmap to captivate …
Customer’s Worldview - DigitalMarketingJobs.org

Understand Your Customer’s Worldview

Until you know your customers worldview, marketing is a conundrum. Instead of making a serious effort to know their customer’s …
Little Mismatched - Gone to the edges

LittleMismatched – Gone To The Edges

  Seth Godin about LittleMismatched.comIn the world of socks, conformity has long been the norm – until LittleMissMatched.com came along. If …