Marketing is a conjoined twin of innovation
Marketing isn’t something you do at the end—it’s woven into your entire story The reason behind your innovation (your story)How you …
Svet Dimitrov Advice on Copywriting
1. Embrace Active Voice Active voice makes your writing clear and dynamic. Which directly engages with your readers. Examples: – Turn …
Marketers still fail to understand what Claude C. Hopkins had said
Even after a hundred years, most advertisers still haven’t grasped Claude C. Hopkins’ core insight 1. Advertising is salesmanship …
The Story Behind the Barcode: From Beach Sand to Checkout Lines
When a distraught supermarket manager complained to the dean of Drexel Institute of Technology about slow-moving checkout queues costing him …
How to Use Anchoring as a Tool to Influence Customer Behavior
“Which would you buy? A dress shirt priced at $60 or the very same dress shirt, priced at $100, but …
Freedom to Shop: The Story of Self-Service and the Invention of the Shopping Cart
New approaches will never be embraced by everyone at first. If you need unanimous consent, you’re not going to move …
Soweto’s Book Café: A Birthright to Read
When Thami Mazibuko returned to Soweto six years ago, he discovered that there were very few bookstores in his township …
How This Ice Cream Owner Sparked Change in His Neighborhood
In Washington D.C.’s Petworth neighborhood, a small ice cream shop is serving up freshly made cones with a generous spirit …
This generous hairdresser gives you 30% discounts for reading books in his salon
A hairdresser named Pon Mariappan in Thoothukudi wants to encourage more people to invest their time in acquiring knowledge through …
Tall Man, Big Hearts, Small Projects from South
Peter Askew is the kind of person who has always believed in giving more than receiving. He worked as a marketing …
This coffee shop has gone to an extreme edge to change people’s behavior
Trying to change people’s behavior is a core part of marketing. But when a business relies too heavily on this …
A Customer’s Worldview Matters More Than Obsessing Over ‘Brand Purpose’
Marketers and businesspeople still cling to the illusion that people care about their brand’s purpose instead of making a real …
Restaurant strategy is more important than chicken strategy
Most marketers have started asking, “What is your LinkedIn strategy, Facebook strategy, Instagram strategy, or Twitter strategy?” instead of asking, …
Purpose Brands Vs Popular Brands
There are only two types of brandsPurpose BrandPopular BrandWhat is a Purpose Brand? A purpose brand serves as a two-sided compass …
Extra Mile: Delight your Customers
“Don’t just satisfy your customers, delight them.”~ Warren Buffet.Just think, how many companies’ products have you used or consumed over …
How to Innovate and How to Market
To innovate a product for people, you need to understand their 1. Wants and NeedsDistinction between Wants and Needs:Wants: Desires or …
Intermarché – I am an ‘Ugly’ fruit, eat me!
For years, consumers were led to believe that only picture-perfect vegetables deserved a place in their shopping carts. Misshapen or …
Positioning as a Service
How can you differentiate yourself when your products and services are very similar to those of dozens of restaurants in …
Great Example of Reciprocity
Cialdini’s first principle of persuasion asserts that humans have an innate tendency to reciprocate favors and repay debts, essentially treating …
Get Rid of the Free Mindset
Get rid of the free mindset because when customers pay for your product out of their own wallets, it sends …
How customer’s form opinion about quality?
Customers form opinions about quality based on their experiences, yet many companies merely use the word ‘quality’ as a marketing …
StoryBrand Framework – Examples
📖✨ Unlock the Power of Storytelling for Your Business! 🚀 Dive into the StoryBrand 7-Part Framework – a roadmap to captivate …
Understand Your Customer’s Worldview
Until you know your customers worldview, marketing is a conundrum. Instead of making a serious effort to know their customer’s …
LittleMismatched – Gone To The Edges
Seth Godin about LittleMismatched.comIn the world of socks, conformity has long been the norm – until LittleMissMatched.com came along. If …