• On Shit Posting 

With X you have to do authentic shitposting now.

Post what you write in the group chat without editing it.

You can NOT treat it as just another marketing channel, that doesn’t work on here anymore.

Write unfiltered thoughts straight from brain to text

 

  • Better Product

Much better long term to improve the product and make it great (YOU) than to spend a lot of money marketing (DM’ing) a shitty product.

 

  • Bold Take on Marketing

I’m quite extreme in my conviction but I think the world would be better without sales, ads, marketing Only people actually making or doing stuff.

 

Many people don’t know before ads, sales and marketing existed we discovered products simply by word of mouth Still works guys! I mean paid marketing

 

  • Product as a Marketing 

What I love about OpenAI is they don’t spend $100M/year on tech evangelists on Twitter to hype their tech like many companies here do. They don’t do any marketing really, The product sells itself as  @sama mentioned in the presentation this week There’s no hype, it’s real tech

 

  • What competitors in your market means

It’s hard to believe but more competitors in your market generally means more money for you as their marketing helps grow the entire pie.

 

If your product stays good, that is.

 

  • Influencer Marketing

Actionable marketing item for anyone to do today:

  • Install TikTok iOS app
  • Search your industry hashtag
  • Make a list of 30 people who post about it with 100K+ views
  • Find their contacts
  • Pay them $100-$300 to post a video about your app/site/thing
  • Techniques doesn’t matter a lot

As long as the user experience is great. I can ship faster with simple techniques that I know very well.

 

I think if anything the limitation now is going from a $50K MRR to a $500K MRR business which is more about marketing/funding I think.

 

  • Dont Judge the quality of a product in two weeks

It’s hard to expect a product to be perfect and polished after just 2 weeks of existing.

 

MVPs never are, but you build them while validating demand so you don’t invest in something that has no demand (and business model)

 

In this case there is some demand (who knows for how long) so I can continue improving it It’s the same how I built all my other businesses.

 

They’re not crap and they solve real problems.

 

But if you’d see them in the first few weeks you might think they’re crap cause it’s very early

 

Kinda like judging a baby just born for the quality of their work, it’s still just a baby!

 

  • On Entrepreneurship

Entrepreneurship is a net positive I think and making money from a product means you built something that people would like to pay for (in this case advertisers) and they derive value from it.

 

Sharing that on here generally inspires other people to ALSO build and also make money which I like to see happen as it increases the global GDP and more people get money (money isn’t zero sum!)

 

  • Customer experience > Customer Servive

But a good product should not need a lot of customer support. Every potential customer support issue should be able to be resolved by the customer themselves on your online portal without any interaction with a human:

 

  • Switching plans
  • Cancelling subscription
  • Self refunding
  • Downloading invoices
  • Changing payment methods
  • Retrying failed payments
  • Updating personal info

 

  • Solving Real Problems

I love creating products because it’s fun to make things. I’m also an entrepreneur so the idea is to make money with them.

 

Creating businesses makes these things sustainable long term (See how hobby projects just die out)

 

Products from Pieter Levels:

 

  • Nomads: inspired millions to go digital nomad, finds the right places to live and work, connects tens of thousands of nomads
  • Remote OK: has gotten tens of thousands of people or more remote jobs
  • Interior AI: helps people get ideas for designing their interior
  • Photo AI: helps ppl get professional photos at home

All of these are real problems solved and not technologically easy either.