1. HubSpot

HubSpot is a comprehensive CRM platform designed to manage customer relationships while streamlining marketing, sales, and service operations. It’s perfect for businesses of any size—whether you’re a small startup, mid-sized company, or large enterprise—and supports teams across departments, including marketing, sales, customer service, operations, and leadership.

The platform integrates Marketing Hub, Sales Hub, Service Hub, and Content Hub, along with hundreds of additional integrations, to unify your teams, deliver valuable insights, track progress, and identify growth opportunities. With HubSpot, you can create exceptional customer experiences, boost user adoption, and delight your audience at every stage of the buyer’s journey.

2. Freshworks

Freshworks is a sales CRM and customer engagement platform powered by AI, designed to help your sales and marketing teams deliver personalized customer experiences. It is divided into two main solutions: Sales Cloud and Marketing Cloud.

The Sales Cloud focuses on lead management, helping you attract, qualify, and engage leads effectively. It leverages AI to forecast sales and recommend the best next steps for your sales team to take with prospects.

The Marketing Cloud streamlines customer interactions with an AI-powered chatbot for automated conversations. It also provides insights into audience behavior and engagement, enabling you to prioritize efforts and create highly targeted campaigns and personalized experiences

3. ActiveCampaign

ActiveCampaign is a customer experience automation platform and CRM that simplifies automating tasks across channels like social media, email, live chat, SMS, and more. With over 300 integrations—including Shopify, Facebook, and WordPress—you can customize the platform to meet your specific needs.

It enables seamless sharing of customer lifecycle data across teams, helping you make data-driven decisions about customer interactions, such as what content to share, the best timing for outreach, and the ideal communication channels.

ActiveCampaign also provides in-depth insights into individual customers by tracking their preferences, engagement, behaviors, and unique traits. This allows you to segment your audience effectively and personalize all communication through tailored campaigns and messages, enhancing the customer experience at every touchpoint.

4. Close

Close is a CRM designed specifically for small and medium-sized businesses, offering a simple yet powerful way to manage customer interactions, track sales activities, and streamline workflows.

With integrated communication tools like email, phone, and SMS, Close lets you manage all your communications from a single platform, saving time and boosting productivity by eliminating the need to switch between tools.

The platform also automates routine tasks like follow-ups, reminders, and data entry, ensuring no leads slip through the cracks. This allows you to focus on building relationships and closing deals more effectively.

5. Salesflare

Salesflare is a B2B sales CRM tailored to streamline and enhance your B2B operations. It automatically generates and enriches contact profiles with details like email signatures and comprehensive customer timelines, while also providing smart reminders to ensure timely follow-ups.

The platform features a built-in email sequence tool that enables you to send personalized emails at scale, significantly improving the efficiency of your outreach. For LinkedIn users, Salesflare offers a convenient LinkedIn sidebar, allowing you to create contacts and find their email addresses directly from LinkedIn in just a few clicks.

6. EngageBay

EngageBay is a versatile CRM designed to help small businesses manage customer relationships and sales processes effectively. It offers a comprehensive suite of features, including contact management, sales automation, lead capture, and marketing automation.

The platform empowers businesses to streamline their sales and marketing efforts with tools for lead creation, tracking, and follow-ups on sales opportunities. EngageBay also provides insights into the performance of marketing campaigns, enabling companies to identify what’s working and refine their strategies for better results.

Affordable and user-friendly, EngageBay is an excellent choice for businesses of all sizes looking to optimize their customer engagement and drive growth.

7. Salesforce

Salesforce’s CRM, Customer360, centralizes customer data and integrates sales, service, marketing, commerce, IT, and analytics into one platform for easy access, actionable insights, and seamless collaboration. It supports lead and contact management, sales opportunity tracking, workflow automation, and customizable reports and dashboards, all accessible via its mobile app.

The platform also offers advanced tools like Einstein AI to help you achieve specific goals with ease. Additionally, its Employee Experience features enhance work collaboration and boost team motivation, making it a comprehensive solution for managing both customer and employee engagement.

8. Zoho

Zoho is a cloud-based CRM packed with features like lead management and scoring, workflow automation, analytics, and marketing and process management.

Its AI-powered assistant, Zia, analyzes CRM data, monitors website visitors, and predicts sales outcomes. Zia also highlights high-conversion leads and deals with the greatest potential to close.

Zoho’s gamification tools keep your sales team motivated and focused on hitting targets, while the Google Ads integration bridges sales and marketing efforts by connecting ad spend with revenue insights.

Additionally, Zoho supports omnichannel communication, allowing you to engage customers and leads through phone, email, live chat, social media, or in person, ensuring a seamless experience across all touchpoints.

9. Pipedrive

Pipedrive is a sales CRM and pipeline management tool tailored for small teams, offering robust features to track performance, manage deals, forecast revenue, and automate routine tasks. Its intuitive pipeline visualization helps you identify where to focus your efforts for maximum impact.

The platform includes sales forecasting tools and integrates seamlessly with popular apps like Mailchimp and Zapier, enhancing your workflow. Pipedrive also prioritizes security, providing transparency on how your business data is used, ensuring peace of mind while you grow your business.

10. Microsoft Dynamics

Microsoft Dynamics is a powerful CRM and enterprise resource planning (ERP) solution designed to enhance sales and marketing productivity. It delivers social insights, cloud-based campaign management, and advanced business intelligence to help you make informed decisions.

The platform is flexible, offering deployment options via cloud, hosted services, or on-premises. Microsoft Dynamics also includes mobile apps for managing customer relationships on the go, along with tools to integrate and sync social media data seamlessly with your CRM.