1. Revenue growth – actual increase in sales over time
2. Profit margin – how much money you keep after costs
3. Customer acquisition cost (CAC) – cost to get one paying customer
4. Customer lifetime value (LTV/CLV) – how much one customer is worth long-term
5. Conversion rate – % of visitors or leads turning into paying customers
6. Churn rate – % of customers leaving within a time period
7. Customer retention rate – how many customers stay loyal
8. Average order value (AOV) – revenue per purchase
9. Return on investment (ROI) – profit compared to what you spent
10. Monthly recurring profit (MRP) – profits from subscriptions or contracts
Sanity metrics show what’s really working, help you make smarter decisions, and connect directly to your revenue, profits, and customers.