What Keeps Travellers Awake at Night
Did I pick the right place — the right destination, the right hotel. What if it’s nothing like the photos. I should have booked that place in Portugal when I saw it — it’s probably sold out now. Everyone on…
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What does Best Travel Copy do?
The best travel copy disqualifies the wrong guest — and makes the right one feel chosen. A small family-run Agriturismo: “We don’t have a spa, a pool, a concierge, or a rooftop bar. We have a table under a pergola,…
AI prompts won’t save your business. Conversations will.
If you want to know what’s actually happening in the market, close your laptop. Walk outside. Talk to everyone. Talk to your mechanic about standards, quality, and the reliability of brands. Talk to your barber—he hears more about the local economy…
What You Can Learn From This “Not-Designed-by-a-Designer” Card Design
“I find these local business cards and ads super inspiring. Basic graphics that make perfect sense—no fancy layout techniques or unnecessary colors. It’s typography people can relate to: no marketing language, dense with information, and just the clear facts. No exaggerations. No “I’m not…
To avoid weeks of follow-up as a freelancer, learn this sales trick from Rob O’Rourke.
In my first year of freelancing, I went from selling $200 websites to $20k+ websites. Here’s a sales trick I used to figure out what clients actually wanted: Give two extreme options and see which way they lean. “Do you want to…
Nicolas Cole: 9 Business Rules That Changed My Life (and Scaled My First Business to $20k/month)
I must own a piece of the upside. Employees trade time for a fixed number. Owners trade time for an asymmetric one. Until you have equity in the outcome, you’re renting your effort to someone else’s dream. …
Using Lovable for Your Website? Think Again If You Care About SEO
Kasra Dash’s Analysis of 6,000 Lovable Websites Reveals Critical SEO Failures I’ve just finished analysing over 6,000 Lovable websites and I found one thing in common. I’ll save you thousands of dollars and an endless headache. None of…
When Writing Copy: Be Specific or Be Ignored
❌ “Enjoy breathtaking mountain views.”✅ “As first light hits the snowy peaks, the valley is still wrapped in morning mist.” ❌ “Relax on our beautiful beach.”✅ “At 6 a.m., the beach is so quiet you hear the waves before…
The Best CTAs Don’t Push. They Invite.
Travel isn’t an impulse purchase. No one books a ten-day holiday because a button said “Book now.” The more you push, the more people hesitate. ❌ “Book now.”❌ “Don’t miss out.”❌ “Click to reserve.” That works for…
The Customer Is Always the Hero. Your Brand Is Just the Guide.
Every weak travel copy makes the brand the hero. ❌ “We pride ourselves on exceptional service.” ❌ “Our award-winning chefs have crafted…” ❌ “We invite you to experience…” Nobody cares about you. They care about themselves. Rewrite…
Every traveller is booking three things at once. Most travel brands only sell one.
People don’t buy products. They hire them to get a job done. Miss one dimension and your copy feels like a brochure. Hit all three and you’re writing the ad they screenshot and send to their partner at 11pm…
An offer is not what you sell.
An offer is not what you sell. It’s everything the buyer gets — and everything they have to do to get it. When a travel brand is hired, the buyer doesn’t receive just a flight ticket and a hotel room.…
Stop selling destinations. Start selling transformations.
1. The before state Don’t start with the hotel. Start with the person. The burned-out executive staring at the same four walls. The couple who can’t remember the last time they had a conversation that didn’t involve logistics. The…
Copywriting isn’t something you do against people, but with them.
The Headline is 80%: On average, five times as many people read the headline as read the body copy. – David Ogilvy Enter the Conversation: Copy cannot create desire. It can only channel existing hopes, dreams, and fears. – Eugene…
Why travellers don’t hire you for the booking. They hire you for the progress.
Clayton Christensen: “A Job to Be Done is the progress that a person is trying to make in a particular circumstance.” When we buy a product, we essentially hire it to help us do a job. Travellers don’t hire…
JetBlue: The Ultimate Ice Breaker
JetBlue found a brilliant way to melt the winter blues in New York City — and it didn’t need a massive ad budget to do it. Strategy: In the middle of a freezing Manhattan morning, the brand dropped a massive…
Kit Kat: Where “Have a Break” Became Real
Kit Kat took their classic tagline — “Have a break, have a Kit Kat” — and did something unusual. Instead of just saying it, they made that break literally happen. The Strategy: They transformed ordinary public benches into…
The Ice Bucket Challenge: How a Simple Dare Went Global
What started as a simple challenge became one of the most powerful viral campaigns in history — and a masterclass in doing more with less. The Strategy : The premise was disarmingly simple: pour a bucket of ice…
Dunkin’ Donuts: ‘You Look Hot Down There’
Dunkin’ took its marketing to new heights with a daring aerial campaign that did more than just fly a logo—it made people stop in their tracks and laugh. The Strategy Timed for the peak of summer, Dunkin’ flew banners…
IKEA: Turning Bus Stops into Lounges
IKEA transformed ordinary bus shelters in Australia into inviting lounge spaces by placing their stylish sofas exactly where commuters usually stand and wait. The Strategy: By letting real people sit, relax, and experience the furniture firsthand in a…
Tyskie Beer Door Handles
Tyskie didn’t just catch eyes — it got hands involved. Strategy: In a simple guerrilla act, Tyskie replaced ordinary pub door handles with ones shaped like Tyskie beer mugs. As customers opened the door, they weren’t just entering a bar—they…
Mr. Clean Crosswalk: Making Clean Impossible to Miss
Procter & Gamble brought Mr. Clean to life on the streets with a low-cost stunt that delivered more brand impact than a massive media budget ever could. Strategy: In the middle of a worn pedestrian crossing, one stripe stood…
Axe’s ‘Smarter Way Out’
In 2006, Axe Body Spray pulled off a stunt that was cheap to execute, impossible to ignore, and perfectly matched to their edgy, irreverent brand identity. Strategy: The brand placed custom stickers over those standard, “running man” emergency…
JUST Egg: Rethinking Breakfast, One City at a Time
To introduce its plant-based egg alternative to mainstream consumers, JUST Egg skipped the supermarket aisle and went straight to the street. Strategy: The brand deployed a bold, eye-catching food truck across multiple cities, distributing free samples and showcasing its…
Fiji Water: Stealing the Spotlight at the Golden Globes
At the Golden Globes, Fiji Water pulled off a masterclass in strategic placement, earning millions of impressions without buying a single traditional ad. Strategy: Model Kelleth Cuthbert—soon dubbed “Fiji Girl” by the internet—stood casually in the background of…
Most Underrated Asset in Digital Marketing Isn’t Your Ad Account
It’s your email list. Seth Godin said it best — “Permission marketing is the privilege of delivering anticipated, personal and relevant messages to people who actually want to get them.” Not interrupting strangers. Not renting attention from algorithms.…
The Founder Who Ditched Equity Games and Just Paid His People Real Money
Jason Fried co-founded Basecamp into one of the most profitable software companies most founders have never studied. No venture capital. No IPO. No exit strategy. Just a calm, profitable business — and a belief that the people who helped build…
The billionaire who beat giants without a bigger budget.
Most brands play it safe—with vague messaging, inoffensive copy, and trying to appeal to everyone. You know what that gets you? Ignored. Richard Branson built company after company without out-spending a single competitor. His weapon? Bold positioning. He walked into…
Charlie Munger’s secret weapon — and most marketers have never heard of it.
Charlie Munger never ran a marketing campaign in his life. But this one mental model he lived by will make you a sharper marketer than most “gurus” charging $2,000 for their course. It’s called Inversion. Munger borrowed it from a…
Marketing in one sentence
“Marketing is a puzzle solved by the real world.”
How to Run a Company According to the CEO of Basecamp
Jason Fried, the CEO of 37signals (the makers of Basecamp), advocates for a philosophy of “calm” company management that rejects traditional Silicon Valley growth-at-all-costs metrics. According to Fried, running a successful company boils down to these core principles: 1. The…
What One Simple Thing This Local Restaurant Does to Stay Top of Mind
A couple dined at the restaurant about a month ago and had a great meal. At the end of the visit, the restaurant gave them a postcard and invited them to write a message to someone, along with the recipient’s…
Do These Things Immediately to Increase Sales If You Have a Physical Store
Credit: Steve Mouzon What One Simple Thing This Local Restaurant Does to Stay Top of Mind A couple had dinner at a restaurant and enjoyed a great meal. At the end of the visit, the restaurant handed…
What Jason Fried Said About “Marketing”
At its best, marketing is a transfer of enthusiasm. When you’re truly pumped about what you’re doing, when you’re truly driven by the vision, when you absolutely must make something that you need and want, your enthusiasm leaves a…
The Most Overloaded Job Title in Marketing
“Content is fire and social media is gasoline. Great content alone is not enough. Social media amplifies that content and spreads it to people who would never find it otherwise.” – Jay Baer. Social Media Management Content Creation Copywriter Graphic…
What You Can Do with Exact Match Domain Names
Ken shared how his new website makes money without any effort from his side. I just put NewZealandTravel.com online a few days ago, no promotion, no SEO, no ads. It already generated its first affiliate booking. And it wasn’t random…
This email template will make you more money than you can imagine
You’ve tried [solution 1]. You’ve tried [solution 2]. You’ve tried [solution 3]. But you’re still [negative outcome]. That’s because [false belief they’ve been operating under]. [Introduce new truth that reframes the problem]. [Product] is [new solution…
What Is the Lollapalooza Effect and How It Applies to Marketing?
“The Lollapalooza Effect, coined by Charlie Munger, describes a phenomenon in which multiple psychological biases, social forces, or mental models combine and reinforce each other in the same direction, creating an extreme, non-linear, and often irrational outcome.” Marketing never succeeds…
Why You Shouldn’t Submit a Disavow File to Google
Charles Floate on Disavow File Every time you submit a disavow file to Google, you’re essentially telling them “these are the links I know about that I think are manipulative”. You’re handing them a curated list of domains and…
Are You Going to Outsource Your Thinking to AI?
Fareed Zakaria to David Perell “Part of how you think and how you develop your thoughts is you read and you interact. You talk to people. I could tell Gemini or ChatGPT, ‘This is exactly what I want to argue.…
When You Shouldn’t Automate
You cannot optimize what you haven’t mastered manually. You haven’t earned the right to automate until you’ve felt the friction of the manual labor. – Justin Skycak, Chief Quant, Math Academy
Bob Gurley on the weight of “Regret”
As you get older, regrets of inaction weigh heavier than regrets of action. The startup you never launched. The job offer you turned down. The risk you didn’t take. You’ll eventually forgive yourself for the mistakes you made, but…
Why 80% of Apps Will Disappear: The Rise of Personal AI Agents
Artificial intelligence is entering a new phase. Instead of using dozens of separate apps, people may soon rely on a single personal AI agent that manages everything on their computer and in their life. Peter Steinberger, creator of OpenClaw,…
Three kinds of marketers
People who don’t really understand marketing, yet still end up doing well.Examples: indie hackers, content creators. People who understand marketing and also believe that randomness and probability play a significant role.Examples: entrepreneurs who failed many times and learned how to…
What goes into the process of “Writing”
Writing is the most difficult part. When you start to write, you start to think. When you start to think, you start to read. When you start to read, you will be amazed, excited, and challenged by…
Learn How Systems Work Before You Learn to Code
Every “learn to code” program ever created was, for obvious reasons, first designed to teach all of the syntax, low level operations, and work your way up by piecing them together. It might make sense for “learn to code” to…
Top 10 websites by total visits in January 2026
Wikipedia surpasses WhatsApp to take 7th spot, showing the largest MoM growth on the list. The top three fastest-growing websites: Wikipedia, Reddit, ChatGPT. Source: Similarweb.com
The VC business is a game of outliers
Marc Andreessen: The VC business is a game of outliers. “We have this concept—invest in strength vs. lack of weakness.” “The default way to do venture capital is to check boxes: really good founder, really good idea, really…
EEAT is a Google PROPOGANDA
Charles Floate about “EEAT” EEAT is a Google PROPOGANDA compliance psyop and here’s why Google’s own leak showed they don’t have a single “EEAT score”, signal or attribute ANYWHERE in the algorithm. EEAT is a framework for their…
What Is Prime Indexer and What Does It Do?
Prime Indexer is an SEO tool designed to help web pages get discovered and indexed by search engines faster, particularly Google. Search engines don’t automatically index every page they find. Many pages remain undiscovered or sit in a “crawled…