Google doesn’t care if your content is “helpful.”
It cares if you’re the consensus.
Don’t believe me?
Try publishing a controversial take with new data on a DR18 experts blog. Now publish a worse version on a DR80 site with authorship, social proof, and a framework+signals that match what is already there.
Guess which one ranks?
The one that fits the narrative. SEO isn’t a meritocracy or a democracy, despite what a lot of the white hats will have you believe.
Google’s algorithm prioritizes what aligns with the mainstream narrative, often suppressing content that challenges the status quo, even if it’s backed by new data or well-researched insights. It’s more about fitting into a recognized framework or narrative than rewarding true merit or innovation.
SEO today isn’t about delivering the best, most diverse perspectives—it’s about meeting the algorithm’s preferences and playing the game according to the established rules. – FreeSpoke.com