Pet food is for humans because even if your pet eats it, you are the one buying it.
That’s why it comes in different flavors, powerful packaging, and great copywriting (like “healthy gut”).
Pets don’t know anything about this, but humans who truly care about their pets want the satisfaction of giving them great food. This is the story they tell themselves.
This is what humans care about when choosing pet food:
Healthy coats
Stronger bones and muscles
Improved digestion and gut health
Boosted immunity
Natural energy
Better vision
Weight management
Allergy relief