Have No Ego – You will look like an idiot if your idea fails, and that’s okay. Marketing is about testing and experimenting, not always being right.
Embrace Vulnerability – Even if you have doubts, you must be ready to face the world with experiments. Progress happens when you act despite uncertainty surrounds you idea.
Own It – Take full responsibility for your results. Blaming market conditions, buyer behavior, or external factors won’t get you anywhere. The real world is nonlinear—learn to play within it.
Find New Struggles – Even if you’re satisfied with an outcome, that’s not the end goal. Always look for new “struggling moments” to improve user experience or create products around them. If it’s a minor issue, build free tools to address it.
Learn from Others – You don’t have time to test everything yourself. Learn from the experiences of others. Seek help and support—most people will share what worked for them and help you avoid mistakes.
Choose the Right Channel – Find which channel truly suits your business for marketing. It could be search ads (Google or Bing), social ads (Facebook, Instagram, LinkedIn), or others. For example, if LinkedIn ads deliver the best ROI, double down on LinkedIn and avoid other don’t work for you.
Data Without Obsession – Use data to guide your decisions, but don’t let analysis turn into paralysis. Numbers should inform your actions, not delay them. Test, learn, and move fast.
Experiment with New Business Models – A new business model isn’t just another revenue stream—it’s finding new solutions for existing customers or discovering ways to serve entirely new ones.
Fire what doesn’t work – Not every initiative will bring direct revenue (like free tools), but if your paid campaigns aren’t producing results, don’t hesitate to stop and switch.