Perfect example of Guerrilla Marketing.
Atlanta’s Glide Pizza pulled off a genius marketing stunt. (Here’s the video)
A guy ran around wearing a QR code that anyone could scan to get a free pizza. But here’s the catch: the QR code never stayed still. It was always moving, bouncing, shaking.
Catch it if you can! The campaign went viral, and the brand ended up with thousands of new customers across the city.
“Marketing is not an event, but a process. It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.” – Jay Conrad Levinson