![UNICEF sold dirty water in the busy streets of New York City. Would you buy a bottle, too? [Gorillas of Guerilla Marketing] - Valens Research](https://valens-files.s3.amazonaws.com/DMC_EDM/DMC%2310.png)
“What if those bottles of water you waste money on were filled with dirty water?”
This UNICEF campaign encouraged people to redirect the money they spend on bottled water toward providing clean drinking water in underserved communities.
This powerful message hits hard, making people empathize with those who don’t have the same access to clean water.
In this campaign, they didn’t just ask for donations or explain why it was needed, they revealed the reality.
This gave donors an extraordinary opportunity to understand the pressing issue and help spread the word about the campaign.