How did they flip the script?
At the beginning of the video, you see legendary football players from the men’s team.
But it’s not really about them. Using AI and deepfake technology, the ad reveals that it’s actually the women’s team, with the male players’ faces digitally superimposed onto their bodies.
The twist makes every viewer pause, creating a moment of surprise. Seeing the players with VFX and then without it effectively exposes the unconscious bias people hold toward the women’s team.
