If you’ve seen the tree signs on streetlights, you might have given them a hard look.
But what if a cheetah were resting on top? You would be terrified.
That’s what Sarova Hotels did in Kenya to raise awareness about deforestation in wildlife.
If they had used a billboard with cheetahs in the trees, it might have caught some attention, but we would hardly remember it.
Imagine the surprise of seeing a model cheetah perched on top!
