One-to-one communication is the most important of all.

With AI on the rise and algorithms constantly messing things up, your posts won’t reach all your followers.

 

Email marketing is the best way to stay top of mind. Write as if you’re speaking to a single person not giving a speech at a conference.

 

One-to-one marketing isn’t just about strategy, it’s about building trust with each person.

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. – Seth Godin