How to Win Big at Marketing

  • Have a strong appetite for figuring things out
  • Take small bets without breaking your budget
  • Filter out the best ideas you want to execute
  • Skip big risks, take small bets.
  • When in doubt, never test the waters with one leg
  • Always take action instead of just talking about ideas
  • Keep an experiments journal with results from your actions
  • Double down on what works (80/20)
  • Success is a probability, and failure is obvious.
  • Never repeat the same mistakes
  • Don’t worry about making new mistakes
  • Tinker a lot
  • Repeat
 

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