Speak with your product development team and ask them to list out all the they think their customers might use their product for.
Now sit with your customer service team and ask all the problems their customer reach out to them to solve.
Ask your salesperson to spend a day in your clients office or production site and ask them to list all the improvements they think they can make in our product.
Now take all the inputs and sit with your product development team to experiment with the most essential features.
CX = Data + Insights + Reason + Guesswork
Why?
Data → Shows you what customers are actually doing.
Insights → Help you understand the “why” behind the data.
Reason → Guides you in making logical, practical choices.
Guesswork → Always exists, because you can’t predict everything about human behaviour.
