No one plans to:
1. Create a terrible business
2. Launch a terrible product
3. Build a terrible website
4. Design a terrible landing page
5. Write terrible copy
6. Publish a terrible post
7. Deliver a terrible customer experience
8. Provide terrible customer service
9. Send a terrible email
10. Misprice a product or service
11. Launch a failed campaign
Keep trying to do great work. Because that’s what’s in your hands, and reality speaks directly to people who take action.