Start a business with reality

“You don’t start with a business idea and then try to make it a reality.


You start with your reality and find business ideas that make sense within it.”


Peter Askew

How do I start a business with no money?”


You don’t.


You get a job — ideally at the bottom level of the same industry you want to build in.


You stack cash.
You invest in learning.


Then you start.

Grow it on the side until it replaces your job.


Because starting broke often means starting desperate.
And starting desperate means starting dead.


– Charles Floate