1. Cosmetics & Skincare
People buy confidence, not cream.
2. Luxury Fashion
Driven by status, identity, signaling (“I’m this kind of person”).
3. Sneakers & Streetwear
Culture + scarcity + community
4. Coffee & Cafés
- Daily ritual and cravings
5. Video Games
- Escape, Achievement
6. Streaming & Music
- Relaxation, personalized collections
7. Home decor
People want their space to feel like them.
8. Pet Products
Humans care more about pet foods than the pet itself
9. Luxury Cars
Status + power + aspiration.
10. Travel & Experiences
People remember experiences longer than things.
Even when something is “nice-to-have,” if it gives status, identity, comfort, or escape, it can be a billion-dollar category.