People still buy for the same reasons.
Functional Reasons
Solves a Problem – It fixes something I care about.
Quality / Performance – It works better and lasts longer.
Saves Time – It makes life easier and faster.
Saves Money – It’s cheaper or offers better value.
Convenience – It’s easy to get, use, and maintain.
Psychological Reasons
Authority / Trust – Experts or credible brands recommend it.
Comfort or Security – It makes me feel safe, calm, and cared for.
Desire for Control – It gives me a sense of power and independence.
Curiosity or Novelty – It’s new, different, and exciting.
Scarcity / Urgency – It’s limited, so I must act now.
Reciprocity – They offered something genuine, so I want to return the favour.
Consistency – It aligns with my choices and beliefs.
Social Reasons
Identity – It fits who I am or who I want to be.
Belonging – People like me use this.
Status – It makes me look successful, smart, or stylish.
Social Proof – Others are buying it, so it must be good.
Fear of Missing Out (FOMO) – I don’t want to be left behind.