Marketing Isn’t Something You Do at the End—It’s Woven Into Your Entire Journey
- The reason behind your innovation (your story)
- How you unlock value in your story to matter to customers (marketing story)
- How you name and clarify your offer (branding & positioning)
- How you serve customers (customer service)
- How you shape their journey (customer experience)
- How you set your pricing (pricing psychology)
- How you reach prospects (execution & distribution)
- How you support them after purchase (customer success – reducing churn)
- How you earn and showcase trust (reviews, testimonials, case studies)
- How you keep finding new customer jobs to make life easier (sustaining innovation)