A couple dined at the restaurant about a month ago and had a great meal. At the end of the visit, the restaurant gave them a postcard and invited them to write a message to someone, along with the recipient’s address, promising to mail it on their behalf.
They wrote two postcards—one to themselves.
Weeks later, they were pleasantly surprised to receive the postcard in the mail, having completely forgotten about it.
The unexpected reminder instantly brought the restaurant back to the top of their minds, making them more likely to visit again.
The other recipient will also receive a postcard and discover the restaurant in a memorable way.
While many businesses focus only on social media, this restaurant stands out by using traditional mail through India Post.
Credit: Louis Pereira