- I must own a piece of the upside.
Employees trade time for a fixed number.
Owners trade time for an asymmetric one.
Until you have equity in the outcome, you’re renting your effort to someone else’s dream.
- Accelerate to failure as fast as you can.
Most people fail slowly, spending months on ideas that were dead on arrival.
The sooner you crash, the sooner you learn what actually works.
- Use social media as a leverage tool for business.
Social media isn’t entertainment.
It’s a 24/7 distribution channel that compounds every piece of content you create into inbound deal flow, client trust, and authority at scale.
- Stop working with 10% energy in the tank each day.
If you end the day with energy to spare, you didn’t work on the right things.
I wish I followed this more in my 20s.
- The business you pick must be “infinitely” scalable.
If the ceiling on your revenue is determined by how many hours you personally work, you don’t have a business.
You have a job with extra steps.
Build something that can grow without you.
- My name must be on it, so there’s compounding value.
Gone are the days of me working on others’ businesses.This is why I don’t ghostwrite for clients anymore.
Instead, I co-founded a boutique email ghostwriting agency in January (and it’s been going better than expected!).
- Only read & consume content until you know what you need to do.
Consumption is just productive procrastination.
Stop consuming and start executing.
- Boring, actionable ideas are worth more than shiny, hypothetical ideas.
The internet is full of people theorizing about things they’ve never done.
The idea you can implement today is worth more than the perfect idea you’ll never start.
- Beyond $100k/month in personal income, optimize for other things besides wealth.
Money is a tool.
Past a certain threshold, the next dollar adds almost nothing to your quality of life.
I learned these rules while building my first business.
In less than 60 days, I scaled my 1-person ghostwriting agency from $0 to $20,000/month.