The “obvious solution” is not obvious when you see through the lens of second-order effects. 1) The “strongest helmet” myth There is a Chinese company that claims it produces the strongest helmet, marketed as the safest helmet. When people see…
Marketing Isn’t Something You Do at the End—It’s Woven Into Your Entire Journey The reason behind your innovation (your story) How you unlock value in your story to matter to customers (marketing story) How you name and clarify your offer…
When Shivaji Kurhe sold his farm-grown turmeric to traders, he received only ₹130 per kilogram. Despite the hard labour he put into farming and the insurmountable challenges he faced, the return was a paltry amount. So he came up with…
Learning is great, but unlearning is divine. Unlearning is the most difficult path, where our biases, fantasies, beliefs, and even facts are questioned. Then we let go of our ego to understand what is truly correct
To mock Donald Trump’s perennial interest in buying Greenland from Denmark in the name of national security, Danes created a satirical website called denmarkification.com. It features the tagline “Måke Califørnia Great Ægain” and invites people to sign a petition…
In a fast-paced world where everything is optimized for speed, a Dutch supermarket chain chose to go in the opposite direction—“to care for people who simply want to talk with others”. Jumbo is a supermarket chain in the Netherlands…
1. You learn marketing by shipping You can’t “study” your way into marketing mastery. You only learn it by launching, testing ideas in the wild, seeing what works, and what doesn’t. “You can only learn how to ship products…
How to Get Landscaping Customers Fast according to @keithkalfas 1. Pick Your Area Choose 1–3 nearby neighbourhoods or subdivisions. Aim for a 3–6 mile radius from your home or office. The closer the jobs, the more efficient and profitable…
Questioning – asking “Why did this happen?” or “What’s the author trying to say?” Agreeing / Disagreeing – comparing the author’s ideas with one’s own beliefs. Contemplating – pausing to reflect or connect ideas to personal experiences. Reasoning – forming…
“First-time founders focus on product. Second-time founders focus on distribution. Third-time founders realize both matter.” Julian Alvarez, CEO Jungleai.com Let me add this “Fourth-time founders realize the product is the marketing.”
How to learn business? Start a business.How to learn sales? Start selling.How to learn marketing? Start marketing.How to learn writing? Start writing.How to build SaaS? Start building.How to learn design? Start designing.How to learn coding? Start coding.How to learn negotiation?…
If you have a local business, what are the number one and number two things you need to market your business? 1. Set up a Google My Business account. Many old-timers in business who thrive on repeat customers…
“Don’t hide behind radio ads or yellow pages. Just knock on doors.” Jason Mauck The lesson: Don’t hide behind marketing channels that make you invisible. Sometimes, the fastest way to grow your business is still the simplest: …
Jensen never actually finished his business plan. He tried reading Gordon Bell’s book “How to Start a High-Tech Company” but stopped after a few chapters. He realized that if he spent all his time planning, they would run out…
When Jeep Wrangler YJ changed its headlights from round to square to make it modern, to their surprise, Jeep fans completely disliked the change, and sales dropped. This, in turn, forced them to go back to the rounded design.…
Impulse Buying At checkout, you’ve already made your main purchase decision. Your brain relaxes its rational guard and mentally “finished shopping.” This reduces self-control, making you more open to impulse buys like candy, gum, or magazines. Psychologists…
Buy more vegetables and meat from your local farmers and butchers. They’re usually free from additives and adulteration When you do that, you won’t have many options left except to cook — and that’s the healthiest change you can…
Build Fast, Validate Faster “Build small. Launch fast. See if people actually pay.” Don’t overthink. Create a minimum viable product (MVP) in days or weeks, not months. Validate ideas by charging money, not collecting likes or signups. Don’t…
Minimalism is a villain to consumerism. Financial literacy is a villain to debt. Home workouts are a villain to gyms. Self-love is a villain to the beauty industry. Health is a villain to pharmaceuticals. Truth is a villain to politics.…
The Purpose of marketing is behavioural change. It’s about getting people to act differently. Over-focusing on ROI metrics kills creativity and long-term brand value. ROI obsession makes companies underinvest in customer service and retention, since these benefits take…
These principles (gems) and sales lessons are not set in stone; they were given by sales veterans and entrepreneurs who learned everything through perseverance and accepting reality. They are the real champions who showed us how to win more business…
When Land Rover announced the end of the Defender after 67 years in production, Charles Fawcett from Twisted Automotive forged an agreement with them to buy 240 Defenders at a reduced price of £22,600 per vehicle. They gave him…
🧠 Identity = “This is who I am.” People buy to express their inner self ( their values, beliefs, or lifestyle.) Example: “I wear Patagonia because I care about the planet.” Example: “I drive a Tesla because…
People still buy for the same reasons. Functional Reasons Solves a Problem – It fixes something I care about. Quality / Performance – It works better and lasts longer. Saves Time – It makes life easier and faster. Saves…
Marketing is the act of making change happen. It’s not about ads, hacks, or shouting. It’s about serving people who want to be served. Your product is your marketing. Marketing is creating the conditions for ideas to spread. It begins…
Reasons: ✓ Unlimited travel for 58 euros per month ✓ Valid throughout Germany on all local public transport (not valid on ICE, IC/EC) ✓ Subscription, possibility to cancel monthly What’s the reason behind it? The Flat-Rate Effect…
Anchoring Effect – Showing the original (higher) price first makes the discounted price feel like a bargain. Loss Aversion – Fear of missing out on a deal drives faster decisions. Urgency & Scarcity – “Limited-time offer” triggers a sense of…
Reasons: You just don’t see the value. You just can’t afford it. You just don’t see any use for it. You don’t trust the result it promises. You think the timing isn’t right. You believe something cheaper can do the…
In life and in business, if you are desperate, you can’t help anybody. Fix your desperation first, then think about helping others. How to fix it? If you go all in with your business without any source…
1. Cosmetics & Skincare People buy confidence, not cream. 2. Luxury Fashion Driven by status, identity, signaling (“I’m this kind of person”). 3. Sneakers & Streetwear Culture + scarcity + community 4. Coffee & Cafés Daily ritual and cravings 5.…
How to find a genuine problem to solve? You won’t know until you ship. Many entrepreneurs advise us to create “must-have” products instead of “nice-to-have” ones. But indiepreneurs like marc louvion have proven that even “nice-to-have” projects can…
You may think offering discounts is the easiest way to attract new customers, retain existing ones, and clear old stock from your shelves. But if you approach it that way, you’re leaving money on the table. Why? Without…
Going the extra mile is the greatest competitive advantage among all strategies. Why? When you go out of your way to delight your customers, it costs time and money. So most companies avoid doing it. But if…
1. Marketing Is the Most Valuable Skill Marketing is the ability to promote, sell, and retain customers. Every career path involves marketing either yourself or your product. The best businesses focus on reorders, not just orders. 2. Product vs.…
“Our business succeeds because we understand product and marketing.” Sure. That’s like saying the sun rises in the east and sets in the west. Sounds smart until you remember it’s the Earth that’s moving, just like your…
1. Unnecessary thoughts that crowd the mind and steal our silence.2. Useless things that hide our real priorities3. Activities that keep us busy but bring no real growth.4. Desires that aren’t truly ours but borrowed from others.5. Opinions that shape…
“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs People still think design is about making things pretty, rather than making the easy to use.
“Web users ultimately want to get at data quickly and easily. They don’t care as much about attractive sites and pretty design.” – Tim Berners‑Lee. No fluff and straight to point.
There’s no need to complicate marketing focus only on what really matters and why people actually buy.
“Ride Your Way” means that with a Honda motorcycle, you’re free to choose your own path not just on the road, but in life.
“Dreaming of a holiday” Nobody dreams about a holiday more than someone stuck in a soul-sucking job.
Park Assist clearly shows how difficult parking is with a powerful ad. Parking is one of the most difficult and stressful driving tasks for many people. How difficult is parking? 1. Surveys show over 50% of drivers…
NYFA’s line nails it: “Want to write something good for the cinema?” A red popcorn bucket filled with crumpled paper. Perfect metaphor for every writer’s struggle.
In 2018, Burger King took a playful swipe at its biggest competitor with a creative app campaign. The Strategy: Using geofencing technology, Burger King targeted McDonald’s locations across the U.S. App users within 600 feet of a McDonald’s…
Seth Godin: You can’t become attached to the outcome. Publishing is a weird business. It’s more of a hobby, and it has all these signals in it that don’t make sense. Great books don’t sell that well. Lousy books…
To promote the Deadpool movie, marketers took a bold, playful approach by bringing the character to life online in true Deadpool fashion. The Strategy: The movie team created a Tinder profile for Deadpool with a hilarious bio and…
Not varieties. Not ambience. Not pricing. Not serving fast. It’s taste. When you make it HEALTHY and TASTY, you give people a real reason to talk about your restaurant with others. But how do you make it healthy and tasty? …
Selling is only called selling when you interrupt people to say: What they need to consider Why it matters What decisions they need to make to withstand the challenges of the coming years To make them buy, you need to…
“It’s more eye-catching than the usual ‘Made with love’ or ‘Made in somewhere’ at the bottom of your website. That little touch of playfulness makes your brand memorable and nudges visitors to take action otherwise, they’ll just keep endlessly…
It’s not their mission statement. It’s not their vision statement. It’s not their meatless purpose statement. It’s Trader Joe’s PROMISE. Once organizations become corporates, they completely forget how to write in simple words and how to keep their…