Marketing isn’t something you do at the end—it’s woven into your entire story The reason behind your innovation (your story) How you serve customers (customer service) How you shape their journey (customer experience) How you set your pricing (pricing…
1. Embrace Active Voice Active voice makes your writing clear and dynamic. Which directly engages with your readers. Examples: – Turn “The apple pie was eaten by John,” into “John ate the apple pie.” – Instead of saying “This…
Google doesn’t care if your content is “helpful.” It cares if you’re the consensus. Don’t believe me? Try publishing a controversial take with new data on a DR18 experts blog. Now publish a worse version on a…
The easiest way to 10x your SEO business in 2025 Stop trying to build one site. Build many: Parasites for quick capital Aged domains for authority hijacking – Burner sites for spam testing A “main” brand for…
Parasite SEO isn’t a trick. It’s a necessity. Parasite SEO is when you take advantage of a powerful website’s authority to rank for tough keywords. Instead of posting the content on your own site, you publish it on a…
Lesson 1 – Sell before you feel ready. The biggest SEO lesson isn’t OnPage, links, or CTR… it’s charging what you’re worth. I undercharged for years, and guess what? Clients still undervalued the work and some prospects still do now!…
Even after a hundred years, most advertisers still haven’t grasped Claude C. Hopkins’ core insight 1. Advertising is salesmanship “The one purpose of advertising is to make sales.” In an age obsessed with AI-generated copy, flashy visuals, and…
When a distraught supermarket manager complained to the dean of Drexel Institute of Technology about slow-moving checkout queues costing him profits, he pleaded for a technology that could speed up the lines. However, the professor shrugged him off. Overhearing…
“Which would you buy? A dress shirt priced at $60 or the very same dress shirt, priced at $100, but ‘On Sale! 40% off! Only $60!’?” — Dan Ariely and Jeff Kreisler What is called Anchoring? “The first number…
New approaches will never be embraced by everyone at first. If you need unanimous consent, you’re not going to move forward. – Seth Godin Until 1916, most American consumers handed their grocery lists to a store clerk, who would…
When Thami Mazibuko returned to Soweto six years ago, he discovered that there were very few bookstores in his township. So, he decided to launch one for his community. He firmly believed that reading not only improves literacy rates among…
In Washington D.C.’s Petworth neighborhood, a small ice cream shop is serving up freshly made cones with a generous spirit. At Everyday Sundae, owner Charles Foreman believes no one should miss out on ice cream — regardless of their ability…
A hairdresser named Pon Mariappan in Thoothukudi wants to encourage more people to invest their time in acquiring knowledge through reading books rather than wasting it endlessly scrolling through their phones. To make this happen, he devised a plan…
Peter Askew is the kind of person who has always believed in giving more than receiving. He worked as a marketing manager for several companies and helped generate solid profits during the early days of online marketing. But time…
Trying to change people’s behavior is a core part of marketing. But when a business relies too heavily on this approach, it can risk its future—especially for small businesses like a coffee shop, where even small missteps can seriously affect…
Marketers and businesspeople still cling to the illusion that people care about their brand’s purpose instead of making a real effort to understand their customers’ worldview. But the truth is, customers only care about one thing—does it solve their…
“Think big. Start small.” “Waiting for perfect is never as smart as making progress.” “The only thing worse than starting something and failing is not starting something.” “Instead of wondering when your next vacation is, maybe you should set up…
Most marketers have started asking, “What is your LinkedIn strategy, Facebook strategy, Instagram strategy, or Twitter strategy?” instead of asking, “What is your people strategy?” Social media marketing and advertising are not strategies—they’re about buying attention on these platforms or…
There are only two types of brands Purpose Brand Popular Brand What is a Purpose Brand? A purpose brand serves as a two-sided compass. One side guides customers to the right products, while the other directs designers, marketers, and…
“Don’t just satisfy your customers, delight them.” ~ Warren Buffet. Just think, how many companies’ products have you used or consumed over the past year that truly delighted you? After reflecting for a moment, you might recall a few…