Author

Author

Svet Dimitrov Advice on Copywriting

Svet Dimitrov Copy Titan - DigitalMarketingJobs.org

1. Embrace Active Voice Active voice makes your writing clear and dynamic. Which directly engages with your readers.   Examples: – Turn “The apple pie was eaten by John,” into “John ate the apple pie.” – Instead of saying “This…

Parasite SEO isn’t a trick.

Parasite isnt a trick - Charles Floate - DigitalMarketingJobs.org

Parasite SEO isn’t a trick. It’s a necessity.   Parasite SEO is when you take advantage of a powerful website’s authority to rank for tough keywords. Instead of posting the content on your own site, you publish it on a…

Soweto’s Book Café: A Birthright to Read

Soweto Book Shop - DigitalMarketingJobs.org

When Thami Mazibuko returned to Soweto six years ago, he discovered that there were very few bookstores in his township. So, he decided to launch one for his community. He firmly believed that reading not only improves literacy rates among…

Seth Godin Quotes

Seth Godin - DigitalMarketingJobs.org

“Think big. Start small.” “Waiting for perfect is never as smart as making progress.” “The only thing worse than starting something and failing is not starting something.” “Instead of wondering when your next vacation is, maybe you should set up…

Restaurant strategy is more important than chicken strategy

Sun Tzu - Digitalmarketingjobs.org

Most marketers have started asking, “What is your LinkedIn strategy, Facebook strategy, Instagram strategy, or Twitter strategy?” instead of asking, “What is your people strategy?” Social media marketing and advertising are not strategies—they’re about buying attention on these platforms or…

Purpose Brands Vs Popular Brands

There are only two types of brands Purpose Brand Popular Brand What is a Purpose Brand?   A purpose brand serves as a two-sided compass. One side guides customers to the right products, while the other directs designers, marketers, and…

Extra Mile: Delight your Customers

Bannerbear.com - Digitalmarketingjobs.org

“Don’t just satisfy your customers, delight them.” ~ Warren Buffet. Just think, how many companies’ products have you used or consumed over the past year that truly delighted you?   After reflecting for a moment, you might recall a few…

How to Innovate and How to Market

To innovate a product for people, you need to understand their  1. Wants and Needs Distinction between Wants and Needs: Wants: Desires or preferences that are not essential for survival or basic well-being – “Nice to Have” Needs: Necessities required…