It’s your email list. Seth Godin said it best — “Permission marketing is the privilege of delivering anticipated, personal and relevant messages to people who actually want to get them.” Not interrupting strangers. Not renting attention from algorithms.…
Jason Fried co-founded Basecamp into one of the most profitable software companies most founders have never studied. No venture capital. No IPO. No exit strategy. Just a calm, profitable business — and a belief that the people who helped build…
Most brands play it safe—with vague messaging, inoffensive copy, and trying to appeal to everyone. You know what that gets you? Ignored. Richard Branson built company after company without out-spending a single competitor. His weapon? Bold positioning. He walked into…
Charlie Munger never ran a marketing campaign in his life. But this one mental model he lived by will make you a sharper marketer than most “gurus” charging $2,000 for their course. It’s called Inversion. Munger borrowed it from a…
“Marketing is a puzzle solved by the real world.”
Jason Fried, the CEO of 37signals (the makers of Basecamp), advocates for a philosophy of “calm” company management that rejects traditional Silicon Valley growth-at-all-costs metrics. According to Fried, running a successful company boils down to these core principles: 1. The…
A couple dined at the restaurant about a month ago and had a great meal. At the end of the visit, the restaurant gave them a postcard and invited them to write a message to someone, along with the recipient’s…
Credit: Steve Mouzon What One Simple Thing This Local Restaurant Does to Stay Top of Mind A couple had dinner at a restaurant and enjoyed a great meal. At the end of the visit, the restaurant handed…
At its best, marketing is a transfer of enthusiasm. When you’re truly pumped about what you’re doing, when you’re truly driven by the vision, when you absolutely must make something that you need and want, your enthusiasm leaves a…
“Content is fire and social media is gasoline. Great content alone is not enough. Social media amplifies that content and spreads it to people who would never find it otherwise.” – Jay Baer. Social Media Management Content Creation Copywriter Graphic…
Ken shared how his new website makes money without any effort from his side. I just put NewZealandTravel.com online a few days ago, no promotion, no SEO, no ads. It already generated its first affiliate booking. And it wasn’t random…
You’ve tried [solution 1]. You’ve tried [solution 2]. You’ve tried [solution 3]. But you’re still [negative outcome]. That’s because [false belief they’ve been operating under]. [Introduce new truth that reframes the problem]. [Product] is [new solution…
“The Lollapalooza Effect, coined by Charlie Munger, describes a phenomenon in which multiple psychological biases, social forces, or mental models combine and reinforce each other in the same direction, creating an extreme, non-linear, and often irrational outcome.” Marketing never succeeds…
Charles Floate on Disavow File Every time you submit a disavow file to Google, you’re essentially telling them “these are the links I know about that I think are manipulative”. You’re handing them a curated list of domains and…
Fareed Zakaria to David Perell “Part of how you think and how you develop your thoughts is you read and you interact. You talk to people. I could tell Gemini or ChatGPT, ‘This is exactly what I want to argue.…
You cannot optimize what you haven’t mastered manually. You haven’t earned the right to automate until you’ve felt the friction of the manual labor. – Justin Skycak, Chief Quant, Math Academy
As you get older, regrets of inaction weigh heavier than regrets of action. The startup you never launched. The job offer you turned down. The risk you didn’t take. You’ll eventually forgive yourself for the mistakes you made, but…
Artificial intelligence is entering a new phase. Instead of using dozens of separate apps, people may soon rely on a single personal AI agent that manages everything on their computer and in their life. Peter Steinberger, creator of OpenClaw,…
People who don’t really understand marketing, yet still end up doing well.Examples: indie hackers, content creators. People who understand marketing and also believe that randomness and probability play a significant role.Examples: entrepreneurs who failed many times and learned how to…
Writing is the most difficult part. When you start to write, you start to think. When you start to think, you start to read. When you start to read, you will be amazed, excited, and challenged by…
Every “learn to code” program ever created was, for obvious reasons, first designed to teach all of the syntax, low level operations, and work your way up by piecing them together. It might make sense for “learn to code” to…
Wikipedia surpasses WhatsApp to take 7th spot, showing the largest MoM growth on the list. The top three fastest-growing websites: Wikipedia, Reddit, ChatGPT. Source: Similarweb.com
Marc Andreessen: The VC business is a game of outliers. “We have this concept—invest in strength vs. lack of weakness.” “The default way to do venture capital is to check boxes: really good founder, really good idea, really…
Charles Floate about “EEAT” EEAT is a Google PROPOGANDA compliance psyop and here’s why Google’s own leak showed they don’t have a single “EEAT score”, signal or attribute ANYWHERE in the algorithm. EEAT is a framework for their…
Prime Indexer is an SEO tool designed to help web pages get discovered and indexed by search engines faster, particularly Google. Search engines don’t automatically index every page they find. Many pages remain undiscovered or sit in a “crawled…
In early 2026, something unexpected blew up in the AI world: an open-source project called Clawdbot went massively viral — racking up thousands of GitHub stars in weeks, getting shoutouts from tech leaders, and inspiring people to buy dedicated Mac…
In business, you can create two kinds of wealth at the same time, but in a job, it’s usually just one. 1. Cash flow When your business earns a profit, you can take money out in the form of:…
Steve Jobs once said, “When you ask a random person on the street which products have the best reputation for quality, most will say Japanese.” Yet Japanese companies rarely use the word “quality” in their marketing. American companies are…
The “obvious solution” is not obvious when you see through the lens of second-order effects. 1) The “strongest helmet” myth There is a Chinese company that claims it produces the strongest helmet, marketed as the safest helmet. When people see…
Marketing Isn’t Something You Do at the End—It’s Woven Into Your Entire Journey The reason behind your innovation (your story) How you unlock value in your story to matter to customers (marketing story) How you name and clarify your offer…
When Shivaji Kurhe sold his farm-grown turmeric to traders, he received only ₹130 per kilogram. Despite the hard labour he put into farming and the insurmountable challenges he faced, the return was a paltry amount. So he came up with…
Learning is great, but unlearning is divine. Unlearning is the most difficult path, where our biases, fantasies, beliefs, and even facts are questioned. Then we let go of our ego to understand what is truly correct
To mock Donald Trump’s perennial interest in buying Greenland from Denmark in the name of national security, Danes created a satirical website called denmarkification.com. It features the tagline “Måke Califørnia Great Ægain” and invites people to sign a petition…
In a fast-paced world where everything is optimized for speed, a Dutch supermarket chain chose to go in the opposite direction—“to care for people who simply want to talk with others”. Jumbo is a supermarket chain in the Netherlands…
1. You learn marketing by shipping You can’t “study” your way into marketing mastery. You only learn it by launching, testing ideas in the wild, seeing what works, and what doesn’t. “You can only learn how to ship products…
How to Get Landscaping Customers Fast according to @keithkalfas 1. Pick Your Area Choose 1–3 nearby neighbourhoods or subdivisions. Aim for a 3–6 mile radius from your home or office. The closer the jobs, the more efficient and profitable…
Questioning – asking “Why did this happen?” or “What’s the author trying to say?” Agreeing / Disagreeing – comparing the author’s ideas with one’s own beliefs. Contemplating – pausing to reflect or connect ideas to personal experiences. Reasoning – forming…
“First-time founders focus on product. Second-time founders focus on distribution. Third-time founders realize both matter.” Julian Alvarez, CEO Jungleai.com Let me add this “Fourth-time founders realize the product is the marketing.”
How to learn business? Start a business.How to learn sales? Start selling.How to learn marketing? Start marketing.How to learn writing? Start writing.How to build SaaS? Start building.How to learn design? Start designing.How to learn coding? Start coding.How to learn negotiation?…
If you have a local business, what are the number one and number two things you need to market your business? 1. Set up a Google My Business account. Many old-timers in business who thrive on repeat customers…
“Don’t hide behind radio ads or yellow pages. Just knock on doors.” Jason Mauck The lesson: Don’t hide behind marketing channels that make you invisible. Sometimes, the fastest way to grow your business is still the simplest: …
Jensen never actually finished his business plan. He tried reading Gordon Bell’s book “How to Start a High-Tech Company” but stopped after a few chapters. He realized that if he spent all his time planning, they would run out…
When Jeep Wrangler YJ changed its headlights from round to square to make it modern, to their surprise, Jeep fans completely disliked the change, and sales dropped. This, in turn, forced them to go back to the rounded design.…
Impulse Buying At checkout, you’ve already made your main purchase decision. Your brain relaxes its rational guard and mentally “finished shopping.” This reduces self-control, making you more open to impulse buys like candy, gum, or magazines. Psychologists…
Buy more vegetables and meat from your local farmers and butchers. They’re usually free from additives and adulteration When you do that, you won’t have many options left except to cook — and that’s the healthiest change you can…
Build Fast, Validate Faster “Build small. Launch fast. See if people actually pay.” Don’t overthink. Create a minimum viable product (MVP) in days or weeks, not months. Validate ideas by charging money, not collecting likes or signups. Don’t…
Minimalism is a villain to consumerism. Financial literacy is a villain to debt. Home workouts are a villain to gyms. Self-love is a villain to the beauty industry. Health is a villain to pharmaceuticals. Truth is a villain to politics.…
The Purpose of marketing is behavioural change. It’s about getting people to act differently. Over-focusing on ROI metrics kills creativity and long-term brand value. ROI obsession makes companies underinvest in customer service and retention, since these benefits take…
These principles (gems) and sales lessons are not set in stone; they were given by sales veterans and entrepreneurs who learned everything through perseverance and accepting reality. They are the real champions who showed us how to win more business…
When Land Rover announced the end of the Defender after 67 years in production, Charles Fawcett from Twisted Automotive forged an agreement with them to buy 240 Defenders at a reduced price of £22,600 per vehicle. They gave him…