Selling is only called selling when you interrupt people to say: What they need to consider Why it matters What decisions they need to make to withstand the challenges of the coming years To make them buy, you need to…
“It’s more eye-catching than the usual ‘Made with love’ or ‘Made in somewhere’ at the bottom of your website. That little touch of playfulness makes your brand memorable and nudges visitors to take action otherwise, they’ll just keep endlessly…
It’s not their mission statement. It’s not their vision statement. It’s not their meatless purpose statement. It’s Trader Joe’s PROMISE. Once organizations become corporates, they completely forget how to write in simple words and how to keep their…
Speaking the truth is the single biggest form of marketing in the 21st century. In the AI era, the value of truth is growing exponentially — faster than you can imagine. Why? Because it’s the same story,…
John Rush, CEO, UnicornPlatform.com Built & sold my first startup in 2009.Over the next 13 years, I invested all that money into startups.Lost money on all 30 founder/invested ventures.Still kept going.Sold my house to keep going. In 2023, I pivoted…
“You don’t start with a business idea and then try to make it a reality. You start with your reality and find business ideas that make sense within it.” – Peter Askew How do I start a business with no…
Everyone says “the offer is everything.” Cool. But how many of you actually test: Price anchors Payment structures Guarantees Bundles Upsells The same product, restructured, can double your profits overnight. If you’re not testing offers, you’re leaving 6–7…
Everyone talks about “great products.”Nobody talks about distribution. The iPhone wasn’t the first smartphone.Coke wasn’t the best-tasting drink.Facebook wasn’t the first social network. They just owned distribution. You can have the best funnel, the sexiest design, the…
Perplexity’s new AI browser, Comet, was recently found vulnerable to a serious issue called indirect prompt injection — a clever way for hackers to sneak hidden instructions into normal web pages. Here’s how it works: When you ask Comet to “summarize this…
Take one task in your hand and wholeheartedly focus on giving your best without hopping onto other tasks. Even that one task may drain all your energy, so you find yourself working on the most important things. Examples:…
1. You shouldn’t sell a problem people don’t have. 2. If your market is crowded, you must find a way to make your product stand out, even if it is simple. 3. Product is the leading side of marketing. 4.…
Spotting an opportunity is one thing, but acting on it makes all the difference. Seth Godin had a small box with items that reminded him of his past. Back in 1991 and 1992, he had access to the…
No idea truly belongs to you. Just because it comes to you doesn’t mean you’re the first to experience it. But you can be the first to execute. And even if you’re not, who cares—do it better anyway.…
Doing marketing is the single greatest way to learn marketing. You start with what you know—even if you think you know very little, that is more than enough to begin. True learning happens when you test ideas with…
No one plans to: 1. Create a terrible business 2. Launch a terrible product 3. Build a terrible website 4. Design a terrible landing page 5. Write terrible copy 6. Publish a terrible post 7. Deliver a terrible customer…
1. Revenue growth – actual increase in sales over time2. Profit margin – how much money you keep after costs3. Customer acquisition cost (CAC) – cost to get one paying customer4. Customer lifetime value (LTV/CLV) – how much one customer…
Number of social media followers Number of likes or reactions on posts Website traffic (without tracking conversions) App downloads (ignoring active usage) Page views (without engagement or goal completion) Email list size (without open/click rates) Press mentions or PR coverage…
Trial and Error Approach Failed Products Failed Campaigns Poor Landing Pages Poor Sales Copy Poor UX Poor Positioning Low Email Open Rates Posts with 0 Likes Technical Issues (broken links, slow sites) Delayed Customer Service Negative Feedback or Comments Tinkering…
This is what Andrew Gould shared on X.com On Thursday I posted about a copywriting workshop I was teaching. It only got 30 likes. Not too good. But the workshop sold out in a few hours. …
“Copy is not written. If anyone tells you ‘you write copy,’ sneer at them. Copy is not written. Copy is assembled. You do not write copy; you assemble it. You are working with a series of building blocks,…
Failure is the new marketing. Thanks, @Mark , for showing us that failure is normal even when you have a multibillion-dollar company.
Life doesn’t ask your permission to bring you here. So stop asking for permission—start taking responsibility, but never forget the sacrifices you need to make. Life is the ultimate trade-off, and that is natural.
Put a price tag on it. Create a small book to address all the questions. Create a YouTube video if you have time. If there is a specific need, then charge for consultations.
Knowing when to quit is a skill anybody can develop. As far as start-ups are concerned, founders need to know when to quit because time is precious. Seth Godin on Giving up vs Quitting One software company I used…
Speak with your product development team and ask them to list out all the they think their customers might use their product for. Now sit with your customer service team and ask all the problems their customer reach out…
Free tools and free courses are the best way to show your intention to help your prospects. No one will sign up for or use your service voluntarily until they believe there is something in it for them. …
“If you are a tourism brand looking to attract foreigners, do you have your website available in your local language?” I hope not. You should offer languages based on the people you want to attract. That’s why…
If an influencer tries a product given by a brand and genuinely loves it, and then shares their unfiltered experience online. Do you think people will be turned off? Absolutely not. That is exactly what an influencer should do.…
Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed. How to do Newsjacking? When news breaks in your marketplace, reporters and analysts are searching for experts…
To test your ideas with existing tools is the greatest gift of the 21st century. But an abundance of tools doesn’t mean more people are going to try. Everything starts with courage. Exposing your vulnerability is the first…
Security industry is born of “what if someone breaks in” Backup services are born of “what if my data gets lost” Legal services are born of “what if I get sued” Healthcare is born of “what if I fall sick”…
The curse of modernity is that we are increasingly populated by a class of people who are better at explaining than understanding, or better at explaining than doing – Nassim Nicholas Taleb Pieter Levels on how to figure out things…
If you are always starting from how AI is going to replace you, then you will often be in panic mode. But if you think about how far it can help an individual extend their limits to achieve more than…
You don’t learn marketing by reading a marketing book cover to cover or by going through business books. That kind of front-loaded information rarely sticks. Once you actually start and face success or failure, you begin to understand.…
If you really want your customers to take you seriously, remove the free plan. A free trial is enough, or you can offer a small starter tier—that’s the best approach. Even if you’re a VC-funded company, this is…
What works once may not work again. What works in one situation may not work in another. Reality is complex, so you need to keep testing, because what seems obvious often turns out nonobvious in execution. As Yogi…
As a Marketer: You need to write even when no one is reading. You need to send DMs even when the answer is “No.” You need to remove friction even when no one asked for it. You need to…
There is a small shop in Tirunelveli, a district in Tamil Nadu, India. For more than 125 years, they have been selling Halwa—and even today, they still run only a single shop. Since their inception, the only change…
When it comes to advertising, think like a salesperson with only a few seconds to grab a client’s attention. This mindset helps you dig deeper to understand: What job this product is being “hired” to do How it…
In the movie IT, Pennywise the clown, with his red balloon, plays a menacing role that terrifies viewers even in the trailer. They used this red balloon to market the movie on the streets with a shoestring budget: …
Have a strong appetite for figuring things out Take small bets without breaking your budget Filter out the best ideas you want to execute Skip big risks, take small bets. When in doubt, never test the waters with one leg…
With AI on the rise and algorithms constantly messing things up, your posts won’t reach all your followers. Email marketing is the best way to stay top of mind. Write as if you’re speaking to a single person not…
No one becomes a real entrepreneur without being punched by reality multiple times. Entrepreneurship isn’t something you can learn solely from others, books, or courses—it’s learned through your own experience. Even if you study the same lessons, it…
Curiosity drives us. We test, fail, and iterate. Data guides decisions. Assumptions are questioned. Insights turn into action. Collaboration multiplies results. Small experiments compound into big outcomes.
Big corporations are always fearful of making mistakes, which really forces them to go for pain-free, loss-free solutions. In reality, there is no such thing; we learn everything through trial and error. They may hire great marketing consultants to come…
Faber-Castell True Color shows exactly what you can create with their products. Their intended audience includes both children and adults with creative hobbies. To reflect the real colors their customers seek, they designed this ad to demonstrate what…
Harley-Davidson used their parts and accessories to create a rider’s portrait. A passionate biker who dreams of owning a Harley-Davidson will envision this when they see the words “Build yours.” It speaks directly to the biker’s language, while…
To demonstrate their global reach, FedEx used continental maps as buildings to highlight their ability to deliver across different parts of the world through their shipping networks. FedEx makes you feel that no matter how far apart you are, your…
If you’ve seen the tree signs on streetlights, you might have given them a hard look. But what if a cheetah were resting on top? You would be terrified. That’s what Sarova Hotels did in Kenya to raise…
In 2015, to celebrate a new law in London allowing people to rent their homes for 90 days, Airbnb created a floating house on the Thames. It was more than a PR stunt. They also created a contest to…