To promote the new Dracula series on BBC, the team at BBC Creative went all in to design posters that carry the same dark humor and eerie charm as the show itself.
The series comes from Mark Gatiss and Steven Moffat, the duo behind Sherlock, so expectations were already sky-high.
Their version of Bram Stoker’s Dracula promises something bold, witty, and completely different.
To build excitement, the BBC set up two special billboards in London and Birmingham. At first glance, they look simple.
Just a bunch of wooden stakes hammered into a board, like something out of a vampire movie.
But wait until night falls.
As the light beside the billboard turns on, the stakes cast shadows that magically form the face of Dracula himself.
It’s clever, creepy, and beautifully done.
Discussing the billboards, Olly Harnett, creative head at BBC Creative said:
“Our campaign for Dracula leaves the audience in no doubt they can expect something fresh and unexpected from this extraordinary adaptation of the vampire classic.
“Our unique campaign is one of the most ambitious special builds we’ve ever undertaken – by day, a random assortment of stakes hammered into a billboard but by night, transformed, as the Count springs to life in the form of a looming shadow.”
Adding to this, Chris Hooper, head of marketing at BBC One said:
“Coming from the makers of Sherlock, this version of Dracula is laced with dark humour and rock star swagger. We wanted our campaign to reflect Steven and Mark’s fresh take on a classic character, so each element has been designed to surprise – from the cheeky campaign line, ‘Bloody Legend’, to the use of Lust For Life on the trailers, and this special build, which takes a playful, tongue-in-cheek approach to the legend.”
Credits: TheDrum.com