Category Marketing

Email Marketing = Permission Marketing

Email Marketing is Permission Marketing

Email Marketing = Permission Marketing.   The term, coined by Seth Godin, means this: “Permission marketing is the privilege (not the right) of delivering anticipated, personal, and relevant messages to…

Small Experiments, Big Results

Small & Low Cost Experiments

Word of Mouth Marketing is the single most powerful marketing tool, after all.   Although you don’t have complete control over it, you can still run various small, low-cost experiments…

Create something worth talking about.

Create something worth talking about

This is a perfect example of fanocracy. Peter Askew (@searchbound), affectionately known as “Onion Guy” by his customers, received this response from an 88-year-old customer. “The best marketing doesn’t feel…

Pain-Free Marketing Doesn’t Exist

Pain-Free Marketing Doesn’t Exist

As companies grow wealthier, they increase their marketing budgets. The most experienced marketers often resist trial and error because they feel obliged to spend the funds on running ads that…

Observation is Key in Marketing

Observation is Key in Marketing

A salesperson selling hospital beds spent a day observing patients.   They quickly realized that simply understanding the hospital’s needs wasn’t enough.   They saw how nurses had to constantly…

Ad Truth

Ad Truth

Nobody needs to love your ads as long as they increase sales. No strings attached.   “If it doesn’t sell, it isn’t creative. Awards are nice, but they do not…

Marketing is Nonlinear

Marketing is Nonlinear

Marketing is nonlinear.   You don’t have to follow a strict sequence.   You already know why you started.   May be your personal frustration Complaints you heard from others…

Never Sugarcoat Anything

Never Sugarcoat Business

Never Sugarcoat Marketing Marketing is challenging and governed by complex underlying factors. Successful companies and influencers make it look easy, but it’s not. Every campaign, industry, and business is different.…

I want to buy a mattress

Casper Sell Sleep

Customer: I want to buy a mattress. Competitor 1: I sell mattresses.Competitor 2: I sell mattresses.Competitor 3: I sell mattresses.Competitor 4: I sell mattresses.Competitor 5: I sell mattresses.Competitor 6: How…

Scarcity in Marketing

Scarcity in Marketing

There are two types of product scarcity commonly used to boost sales:   Scarcity based on quantity – for example, “Only two seats remaining at this price!” Scarcity based on…

How to find a SaaS Idea

How to find a SaaS Idea

Great insights from @Pauline_Cx on how to find a SaaS idea?   → Read 1-star reviews of existing tools → List what sucks → Fix one   Congratulations, you now…

You Can’t Miss the Hit

You Can’t Miss the Hit

Are you even a marketer if you haven’t been punched by the market at least 50 times?   “Even if you think you can crack it, the truth will still…

Three Types of Marketer

Three Types of Marketer

Fragile Marketer: Who relies on social media followers, SEO, and getting Google sales rep advice to run Google Ads; ignoring customer service team advice, not bothering with inputs from product…

Don’t become a commodity

Don’t become a commodity

Once you become a commodity, even a price increase of 50 cents will be perceived as expensive by customers.   Example: Supermarkets   Many staple goods, like basic groceries, are…

Status goes deeper than you think

Status is basically your perceived position in a social hierarchy how much respect, admiration, or influence people believe you have compared to others.   It can come from many sources:…

Who is the real SEO Expert?

Who is the real SEO Expert

SEO Expert: This is how you can rank your website.Google: Everyone has a plan until they get hit by my algorithm.SEO Expert: Yep, I’m an ex-SEO now.   Google’s the…

“Are You Really in the Game?”

“Are You Really in the Game”

Are you even a marketer if your campaign has never made any sales?Are you an investor if you’ve never lost money?Are you even an entrepreneur if you’ve never felt completely…

Anyone can do marketing

Anyone can do marketing

Anyone can do marketing, if they have   Brain — to think strategically and creatively. Common sense — to keep things practical and focused on real problems. Action — because…

It’s never too late to learn marketing.

Its never too late to learn marketing

After getting hit by Google’s algorithm changes, many content creators and entrepreneurs have started relearning the basics of marketing.   Before the algorithm shifts, most didn’t prioritize email marketing —…

Seth Godin Quotes

Seth Godin - DigitalMarketingJobs.org

“Think big. Start small.” “Waiting for perfect is never as smart as making progress.” “The only thing worse than starting something and failing is not starting something.” “Instead of wondering…

Purpose Brands Vs Popular Brands

There are only two types of brands Purpose Brand Popular Brand What is a Purpose Brand?   A purpose brand serves as a two-sided compass. One side guides customers to…

Extra Mile: Delight your Customers

Bannerbear.com - Digitalmarketingjobs.org

“Don’t just satisfy your customers, delight them.” ~ Warren Buffet. Just think, how many companies’ products have you used or consumed over the past year that truly delighted you?  …

How to Innovate and How to Market

To innovate a product for people, you need to understand their  1. Wants and Needs Distinction between Wants and Needs: Wants: Desires or preferences that are not essential for survival…

Positioning as a Service

Positioning as a Service - Digitalmarketingjobs.org

How can you differentiate yourself when your products and services are very similar to those of dozens of restaurants in the market? Let’s take the example of a hotel in…

Great Example of Reciprocity

Reciprocity - Digitalmarketingjobs.org

Cialdini’s first principle of persuasion asserts that humans have an innate tendency to reciprocate favors and repay debts, essentially treating others as they have been treated.   The concept of…

Get Rid of the Free Mindset

Get Rid of Free Mindset - Digitalmarketingjobs.org

Get rid of the free mindset because when customers pay for your product out of their own wallets, it sends a strong signal.   Start asking them to pay from…

StoryBrand Framework – Examples

Storybrand - DigitalMarketingJobs.org

  📖✨ Unlock the Power of Storytelling for Your Business!    🚀 Dive into the StoryBrand 7-Part Framework – a roadmap to captivate your audience and drive sales! 🌟  …

Google Pixel: Break the Mold

Google Pixel Fold Campaign - Digitalmarketingjobs.org

  Teaming up with the powerhouse marketing agency Anomaly, Google Pixel has launched a groundbreaking campaign featuring 3D anamorphic DOOH!   Anomaly brought the Pixel Fold to life with larger-than-life…

1 Video > 1000 Pictures

Tella.Tv - DigitalMarketingJobs.org

Move beyond the realm of a thousand pictures and delve into the dynamic world of video creation with tools like Tella.tv. This isn’t an advertisement; it’s a recommendation for unlocking the…

Understand Your Customer’s Worldview

Customer’s Worldview - DigitalMarketingJobs.org

Until you know your customers worldview, marketing is a conundrum. Instead of making a serious effort to know their customer’s worldview marketers and business people are still living in the…