When Land Rover announced the end of the Defender after 67 years in production, Charles Fawcett from Twisted Automotive forged an agreement with them to buy 240 Defenders at a…
🧠 Identity = “This is who I am.” People buy to express their inner self ( their values, beliefs, or lifestyle.) Example: “I wear Patagonia because I care…
People still buy for the same reasons. Functional Reasons Solves a Problem – It fixes something I care about. Quality / Performance – It works better and lasts longer.…
Marketing is the act of making change happen. It’s not about ads, hacks, or shouting. It’s about serving people who want to be served. Your product is your marketing. Marketing…
Reasons: ✓ Unlimited travel for 58 euros per month ✓ Valid throughout Germany on all local public transport (not valid on ICE, IC/EC) ✓ Subscription, possibility to cancel monthly…
Anchoring Effect – Showing the original (higher) price first makes the discounted price feel like a bargain. Loss Aversion – Fear of missing out on a deal drives faster decisions.…
Reasons: You just don’t see the value. You just can’t afford it. You just don’t see any use for it. You don’t trust the result it promises. You think…
In life and in business, if you are desperate, you can’t help anybody. Fix your desperation first, then think about helping others. How to fix it? If…
1. Cosmetics & Skincare People buy confidence, not cream. 2. Luxury Fashion Driven by status, identity, signaling (“I’m this kind of person”). 3. Sneakers & Streetwear Culture + scarcity +…
How to find a genuine problem to solve? You won’t know until you ship. Many entrepreneurs advise us to create “must-have” products instead of “nice-to-have” ones. But indiepreneurs…
You may think offering discounts is the easiest way to attract new customers, retain existing ones, and clear old stock from your shelves. But if you approach it that…
Going the extra mile is the greatest competitive advantage among all strategies. Why? When you go out of your way to delight your customers, it costs time and…
1. Marketing Is the Most Valuable Skill Marketing is the ability to promote, sell, and retain customers. Every career path involves marketing either yourself or your product. The best…
“Our business succeeds because we understand product and marketing.” Sure. That’s like saying the sun rises in the east and sets in the west. Sounds smart until…
1. Unnecessary thoughts that crowd the mind and steal our silence.2. Useless things that hide our real priorities3. Activities that keep us busy but bring no real growth.4. Desires that…
“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs People still think design is about making things pretty, rather…
“Web users ultimately want to get at data quickly and easily. They don’t care as much about attractive sites and pretty design.” – Tim Berners‑Lee. No fluff and straight to point.
There’s no need to complicate marketing focus only on what really matters and why people actually buy.
“Ride Your Way” means that with a Honda motorcycle, you’re free to choose your own path not just on the road, but in life.
“Dreaming of a holiday” Nobody dreams about a holiday more than someone stuck in a soul-sucking job.
Park Assist clearly shows how difficult parking is with a powerful ad. Parking is one of the most difficult and stressful driving tasks for many people. How difficult…
NYFA’s line nails it: “Want to write something good for the cinema?” A red popcorn bucket filled with crumpled paper. Perfect metaphor for every writer’s struggle.
In 2018, Burger King took a playful swipe at its biggest competitor with a creative app campaign. The Strategy: Using geofencing technology, Burger King targeted McDonald’s locations across…
Seth Godin: You can’t become attached to the outcome. Publishing is a weird business. It’s more of a hobby, and it has all these signals in it that don’t…
To promote the Deadpool movie, marketers took a bold, playful approach by bringing the character to life online in true Deadpool fashion. The Strategy: The movie team created…
Not varieties. Not ambience. Not pricing. Not serving fast. It’s taste. When you make it HEALTHY and TASTY, you give people a real reason to talk about your restaurant with…
Selling is only called selling when you interrupt people to say: What they need to consider Why it matters What decisions they need to make to withstand the challenges of…
“It’s more eye-catching than the usual ‘Made with love’ or ‘Made in somewhere’ at the bottom of your website. That little touch of playfulness makes your brand memorable and…
It’s not their mission statement. It’s not their vision statement. It’s not their meatless purpose statement. It’s Trader Joe’s PROMISE. Once organizations become corporates, they completely forget how…
Speaking the truth is the single biggest form of marketing in the 21st century. In the AI era, the value of truth is growing exponentially — faster than you…
John Rush, CEO, UnicornPlatform.com Built & sold my first startup in 2009.Over the next 13 years, I invested all that money into startups.Lost money on all 30 founder/invested ventures.Still kept…
“You don’t start with a business idea and then try to make it a reality. You start with your reality and find business ideas that make sense within it.” –…
Everyone says “the offer is everything.” Cool. But how many of you actually test: Price anchors Payment structures Guarantees Bundles Upsells The same product, restructured, can double your…
Everyone talks about “great products.”Nobody talks about distribution. The iPhone wasn’t the first smartphone.Coke wasn’t the best-tasting drink.Facebook wasn’t the first social network. They just owned distribution. …
Take one task in your hand and wholeheartedly focus on giving your best without hopping onto other tasks. Even that one task may drain all your energy, so you…
1. You shouldn’t sell a problem people don’t have. 2. If your market is crowded, you must find a way to make your product stand out, even if it is…
Spotting an opportunity is one thing, but acting on it makes all the difference. Seth Godin had a small box with items that reminded him of his past. …
No idea truly belongs to you. Just because it comes to you doesn’t mean you’re the first to experience it. But you can be the first to execute.…
Doing marketing is the single greatest way to learn marketing. You start with what you know—even if you think you know very little, that is more than enough to…
No one plans to: 1. Create a terrible business 2. Launch a terrible product 3. Build a terrible website 4. Design a terrible landing page 5. Write terrible copy…
1. Revenue growth – actual increase in sales over time2. Profit margin – how much money you keep after costs3. Customer acquisition cost (CAC) – cost to get one paying…
Number of social media followers Number of likes or reactions on posts Website traffic (without tracking conversions) App downloads (ignoring active usage) Page views (without engagement or goal completion) Email…
Trial and Error Approach Failed Products Failed Campaigns Poor Landing Pages Poor Sales Copy Poor UX Poor Positioning Low Email Open Rates Posts with 0 Likes Technical Issues (broken links,…
This is what Andrew Gould shared on X.com On Thursday I posted about a copywriting workshop I was teaching. It only got 30 likes. Not too good. …
“Copy is not written. If anyone tells you ‘you write copy,’ sneer at them. Copy is not written. Copy is assembled. You do not write copy; you assemble it.…
Failure is the new marketing. Thanks, @Mark , for showing us that failure is normal even when you have a multibillion-dollar company.
Life doesn’t ask your permission to bring you here. So stop asking for permission—start taking responsibility, but never forget the sacrifices you need to make. Life is the…
Put a price tag on it. Create a small book to address all the questions. Create a YouTube video if you have time. If there is a…
Knowing when to quit is a skill anybody can develop. As far as start-ups are concerned, founders need to know when to give up because time is precious. Seth…
Speak with your product development team and ask them to list out all the they think their customers might use their product for. Now sit with your customer service…
Free tools and free courses are the best way to show your intention to help your prospects. No one will sign up for or use your service voluntarily until…
“If you are a tourism brand looking to attract foreigners, do you have your website available in your local language?” I hope not. You should offer languages based…
If an influencer tries a product given by a brand and genuinely loves it, and then shares their unfiltered experience online. Do you think people will be turned off? Absolutely…
Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed. How to do Newsjacking? When news breaks…
To test your ideas with existing tools is the greatest gift of the 21st century. But an abundance of tools doesn’t mean more people are going to try. …
Security industry is born of “what if someone breaks in” Backup services are born of “what if my data gets lost” Legal services are born of “what if I get…
The curse of modernity is that we are increasingly populated by a class of people who are better at explaining than understanding, or better at explaining than doing – Nassim…
If you are always starting from how AI is going to replace you, then you will often be in panic mode. But if you think about how far it can…
You don’t learn marketing by reading a marketing book cover to cover or going through a business book. That kind of front-loaded information never really sticks. Once you…
If you really want your customers to take you seriously, remove the free plan. A free trial is enough, or you can offer a small starter tier—that’s the best…
What works once may not work again. What works in one situation may not work in another. Reality is complex, so you need to keep testing, because what seems…
As a Marketer: You need to write even when no one is reading. You need to send DMs even when the answer is “No.” You need to remove friction…
There is a small shop in Tirunelveli, a district in Tamil Nadu, India. For more than 125 years, they have been selling Halwa—and even today, they still run only…
When it comes to advertising, think like a salesperson with only a few seconds to grab a client’s attention. This mindset helps you dig deeper to understand: What…
In the movie IT, Pennywise the clown, with his red balloon, plays a menacing role that terrifies viewers even in the trailer. They used this red balloon to market…
Have a strong appetite for figuring things out Take small bets without breaking your budget Filter out the best ideas you want to execute Skip big risks, take small bets.…
With AI on the rise and algorithms constantly messing things up, your posts won’t reach all your followers. Email marketing is the best way to stay top of mind.…
No one becomes a real entrepreneur without being punched by reality multiple times. Entrepreneurship isn’t something you can learn solely from others, books, or courses—it’s learned through your own…
Curiosity drives us. We test, fail, and iterate. Data guides our decisions. Assumptions are questioned. Insights turn into action. Collaboration multiplies results. Small experiments change everything.
Big corporations are always fearful of making mistakes, which really forces them to go for pain-free, loss-free solutions. In reality, there is no such thing; we learn everything through trial…
Faber-Castell True Color shows exactly what you can create with their products. Their intended audience includes both children and adults with creative hobbies. To reflect the real colors…
Harley-Davidson used their parts and accessories to create a rider’s portrait. A passionate biker who dreams of owning a Harley-Davidson will envision this when they see the words “Build…
To demonstrate their global reach, FedEx used continental maps as buildings to highlight their ability to deliver across different parts of the world through their shipping networks. FedEx makes you…
If you’ve seen the tree signs on streetlights, you might have given them a hard look. But what if a cheetah were resting on top? You would be terrified.…
In 2015, to celebrate a new law in London allowing people to rent their homes for 90 days, Airbnb created a floating house on the Thames. It was more…
To uncover demand, you must understand way more than who your customer is. What’s causing them to make a purchase? It’s understanding value from the customer-side of the world as…
How did they flip the script? At the beginning of the video, you see legendary football players from the men’s team. But it’s not really about them. Using…
Cart abandonment emails are a great way to win back lost sales and encourage customers to complete their purchases. With Compelling subject lines, clear calls to action, and a…
GeekSquad, during their early days, didn’t have much to spread the word about their story. So they customized the soles of the shoes worn by their tech agents by…
“What if those bottles of water you waste money on were filled with dirty water?” This UNICEF campaign encouraged people to redirect the money they spend on bottled water…
Marketing is every bit of contact your company has with anyone in the outside world. That means a lot of marketing opportunities. It does not mean investing a lot of…
Perfect example of Guerrilla Marketing. Atlanta’s Glide Pizza pulled off a genius marketing stunt. (Here’s the video) A guy ran around wearing a QR code that anyone could…
Have No Ego – You will look like an idiot if your idea fails, and that’s okay. Marketing is about testing and experimenting, not always being right. Embrace Vulnerability –…
Investing more in healthcare by: Inventing new drugs Creating innovative equipment Funding research Opening gyms Launching healthcare startups Developing new wellness supplements every year This isn’t the right way…
Celebration cake design matters more than taste. People who buy cakes for special occasions want the day to be remembered. Whether it’s their child’s first birthday, their fifth…
Marketing is just dabbling with crazy ideas in reality. Even if you don’t hit a home run, you still need to bring curiosity and vulnerability into the real world again…
Luxury brands should never try to scale because being abundant is the only way to reach more people. But when everyone starts buying your products, do you think the…
Pet food is for humans because even if your pet eats it, you are the one buying it. That’s why it comes in different flavors, powerful packaging, and great…
Dagobert is an indie hacker who created Logology.co with his wife to automate logo creation for users. During the first few years, they struggled a lot to gain traction,…
Here’s what Dharmesh Shah Co-Founder, CTO of Hubspot.com says An incidental impact of vibe coding and agentic coding: Website domains are becoming more valuable. The reason is that…
Every post, every piece of content, every video they share connects deeply with their audience because it’s genuine and relatable. They openly share: What they’re working on right now…
AI really helps people who already know what they are doing. But for others, it has created the illusion that you can prompt your way to expertise. Real expertise…
Email Marketing = Permission Marketing. The term, coined by Seth Godin, means this: “Permission marketing is the privilege (not the right) of delivering anticipated, personal, and relevant messages to…
CEO must think like a marketer. CTO must think like a marketer. CMO must think like a marketer. Product Manager must think like a marketer. Software Engineer must think like…
“Giving Yourself Permission Is Easier Than Getting It From Others” There’s no point in history when giving yourself permission to start what you want in life on your own…
Healthy food has a marketing problem, and most companies are ignoring it. Food brands keep obsessing over how to sell the most products, but that’s a downstream way of…
Word of Mouth Marketing is the single most powerful marketing tool, after all. Although you don’t have complete control over it, you can still run various small, low-cost experiments…
Learn to create pricing page like @basecamp Plans are super clear—easy to spot differences Honest, no-BS descriptions help you pick fast Features in bullets = quick and painless…
Truth: People can smell snake-oil tactics from miles away. @IKEA always does what they stand for. Even their ads speak truth without exaggeration. Value first: Offer something genuinely useful before…
Don’t stress about competitors or worry that your customers already have plenty of options. In fact, competition can be an opportunity—it forces you to focus on what you can add…