Category Marketing

“If you are a tourism brand looking to attract foreigners, do you have your website available in your local language?”   I hope not.   You should offer languages based…

If an influencer tries a product given by a brand and genuinely loves it, and then shares their unfiltered experience online. Do you think people will be turned off? Absolutely…

Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed. How to do Newsjacking?   When news breaks…

To test your ideas with existing tools is the greatest gift of the 21st century.   But an abundance of tools doesn’t mean more people are going to try.  …

Security industry is born of “what if someone breaks in” Backup services are born of “what if my data gets lost” Legal services are born of “what if I get…

The curse of modernity is that we are increasingly populated by a class of people who are better at explaining than understanding, or better at explaining than doing – Nassim…

If you are always starting from how AI is going to replace you, then you will often be in panic mode. But if you think about how far it can…

You don’t learn marketing by reading a marketing book cover to cover or by going through business books.   That kind of front-loaded information rarely sticks.   Once you actually…

If you really want your customers to take you seriously, remove the free plan.   A free trial is enough, or you can offer a small starter tier—that’s the best…

What works once may not work again. What works in one situation may not work in another.   Reality is complex, so you need to keep testing, because what seems…

As a Marketer:   You need to write even when no one is reading. You need to send DMs even when the answer is “No.” You need to remove friction…

There is a small shop in Tirunelveli, a district in Tamil Nadu, India.   For more than 125 years, they have been selling Halwa—and even today, they still run only…

When it comes to advertising, think like a salesperson with only a few seconds to grab a client’s attention.   This mindset helps you dig deeper to understand:   What…

In the movie IT, Pennywise the clown, with his red balloon, plays a menacing role that terrifies viewers even in the trailer.   They used this red balloon to market…

Have a strong appetite for figuring things out Take small bets without breaking your budget Filter out the best ideas you want to execute Skip big risks, take small bets.…

With AI on the rise and algorithms constantly messing things up, your posts won’t reach all your followers.   Email marketing is the best way to stay top of mind.…

No one becomes a real entrepreneur without being punched by reality multiple times.   Entrepreneurship isn’t something you can learn solely from others, books, or courses—it’s learned through your own…

Curiosity drives us. We test, fail, and iterate. Data guides decisions. Assumptions are questioned. Insights turn into action. Collaboration multiplies results. Small experiments compound into big outcomes.

Big corporations are always fearful of making mistakes, which really forces them to go for pain-free, loss-free solutions.  In reality, there is no such thing; we learn everything through trial…

Faber-Castell True Color shows exactly what you can create with their products.   Their intended audience includes both children and adults with creative hobbies.   To reflect the real colors…

Harley-Davidson used their parts and accessories to create a rider’s portrait.   A passionate biker who dreams of owning a Harley-Davidson will envision this when they see the words “Build…

To demonstrate their global reach, FedEx used continental maps as buildings to highlight their ability to deliver across different parts of the world through their shipping networks. FedEx makes you…

If you’ve seen the tree signs on streetlights, you might have given them a hard look.   But what if a cheetah were resting on top? You would be terrified.…

In 2015, to celebrate a new law in London allowing people to rent their homes for 90 days, Airbnb created a floating house on the Thames.   It was more…

To uncover demand, you must understand way more than who your customer is.  What’s causing them to make a purchase?  It’s understanding value from the customer-side of the world as…

How did they flip the script?   At the beginning of the video, you see legendary football players from the men’s team.   But it’s not really about them. Using…

Cart abandonment emails are a great way to win back lost sales and encourage customers to complete their purchases.   With Compelling subject lines, clear calls to action, and a…

GeekSquad, during their early days, didn’t have much to spread the word about their story.   So they customized the soles of the shoes worn by their tech agents by…

“What if those bottles of water you waste money on were filled with dirty water?”   This UNICEF campaign encouraged people to redirect the money they spend on bottled water…

Marketing is every bit of contact your company has with anyone in the outside world. That means a lot of marketing opportunities. It does not mean investing a lot of…

Perfect example of Guerrilla Marketing.   Atlanta’s Glide Pizza pulled off a genius marketing stunt. (Here’s the video)   A guy ran around wearing a QR code that anyone could…

Have No Ego – You will look like an idiot if your idea fails, and that’s okay. Marketing is about testing and experimenting, not always being right.  Embrace Vulnerability –…

Investing more in healthcare by:   Inventing new drugs Creating innovative equipment Funding research Opening gyms Launching healthcare startups Developing new wellness supplements every year This isn’t the right way…

 Celebration cake design matters more than taste.   People who buy cakes for special occasions want the day to be remembered.   Whether it’s their child’s first birthday, their fifth…

Marketing is just dabbling with crazy ideas in reality. Even if you don’t hit a home run, you still need to bring curiosity and vulnerability into the real world again…

Luxury brands should never try to scale because being abundant is the only way to reach more people.   But when everyone starts buying your products, do you think the…

Pet food is for humans because even if your pet eats it, you are the one buying it.   That’s why it comes in different flavors, powerful packaging, and great…

Dagobert is an indie hacker who created Logology.co with his wife to automate logo creation for users.   During the first few years, they struggled a lot to gain traction,…

Here’s what Dharmesh Shah Co-Founder, CTO of Hubspot.com says   An incidental impact of vibe coding and agentic coding: Website domains are becoming more valuable.   The reason is that…

Every post, every piece of content, every video they share connects deeply with their audience because it’s genuine and relatable.   They openly share: What they’re working on right now…

AI really helps people who already know what they are doing. But for others, it has created the illusion that you can prompt your way to expertise.   Real expertise…

Email Marketing = Permission Marketing.   The term, coined by Seth Godin, means this: “Permission marketing is the privilege (not the right) of delivering anticipated, personal, and relevant messages to…

CEO must think like a marketer. CTO must think like a marketer. CMO must think like a marketer. Product Manager must think like a marketer. Software Engineer must think like…

“Giving Yourself Permission Is Easier Than Getting It From Others”   There’s no point in history when giving yourself permission to start what you want in life on your own…

Healthy food has a marketing problem, and most companies are ignoring it.   Food brands keep obsessing over how to sell the most products, but that’s a downstream way of…

Word of Mouth Marketing is the single most powerful marketing tool, after all.   Although you don’t have complete control over it, you can still run various small, low-cost experiments…

Learn to create pricing page like @basecamp     Plans are super clear—easy to spot differences Honest, no-BS descriptions help you pick fast Features in bullets = quick and painless…

Truth: People can smell snake-oil tactics from miles away. @IKEA always does what they stand for. Even their ads speak truth without exaggeration. Value first: Offer something genuinely useful before…

Don’t stress about competitors or worry that your customers already have plenty of options. In fact, competition can be an opportunity—it forces you to focus on what you can add…

“No money on advertising is not equivalent to no money on marketing.”   Product creation plays a huge role in marketing. Please don’t forget this fact.   The product is…

Heroism is revered worldwide, a phenomenon deeply rooted in mythology through to the present day.   The need for a “Save The Day” hero, however, is a sign of something…

This is a perfect example of fanocracy. Peter Askew (@searchbound), affectionately known as “Onion Guy” by his customers, received this response from an 88-year-old customer. “The best marketing doesn’t feel…

Marketing is not something you do at the end. A great product is great marketing in itself. The product always plays a huge role—no one will buy an average-quality product…

As companies grow wealthier, they increase their marketing budgets. The most experienced marketers often resist trial and error because they feel obliged to spend the funds on running ads that…

A salesperson selling hospital beds spent a day observing patients.   They quickly realized that simply understanding the hospital’s needs wasn’t enough.   They saw how nurses had to constantly…

Nobody needs to love your ads as long as they increase sales. No strings attached.   “If it doesn’t sell, it isn’t creative. Awards are nice, but they do not…

Profit is sanity. Revenue is vanity.   Revenue alone doesn’t show the full picture. Profit is what keeps your business sane and sustainable.   Thanks for sharing, Olly (Senja CEO)

Marketing is nonlinear.   You don’t have to follow a strict sequence.   You already know why you started.   May be your personal frustration Complaints you heard from others…

Never Sugarcoat Marketing Marketing is challenging and governed by complex underlying factors. Successful companies and influencers make it look easy, but it’s not. Every campaign, industry, and business is different.…

Customer: I want to buy a mattress. Competitor 1: I sell mattresses.Competitor 2: I sell mattresses.Competitor 3: I sell mattresses.Competitor 4: I sell mattresses.Competitor 5: I sell mattresses.Competitor 6: How…

There are two types of product scarcity commonly used to boost sales:   Scarcity based on quantity – for example, “Only two seats remaining at this price!” Scarcity based on…

The European Union has a marketing problem.   It continues to act as if nothing has changed, ignoring realities such as declining birthrates, poor customer service, entrepreneurs leaving the EU,…

Even in the age of AI, the core principles of marketing don’t change. Why? Because it’s still humans making the decisions. Even if AI agents start buying things for us,…

Marketing is always out of syllabus.   Charlie Munger once told this story:   In a rural Texas school, a teacher asked, “If there are nine sheep in a pen…

Great insights from @Pauline_Cx on how to find a SaaS idea?   → Read 1-star reviews of existing tools → List what sucks → Fix one   Congratulations, you now…

Removing friction often matters more than adding features. Users get frustrated by anything that slows them down or makes a process complicated.   Your authentication page doesn’t need:   Email…

When Peter Askew tried building a business around VidaliaOnions.com, it wasn’t just luck that helped him. After a lot of effort, he teamed up with Aries Haygood, the owner of…

Are you even a marketer if you haven’t been punched by the market at least 50 times?   “Even if you think you can crack it, the truth will still…

The internet hasn’t made marketing easier, but it has created far more opportunities than ever before.   It’s like having more walls to throw spaghetti at and see what sticks.…

Pieter Levels @levelsio   One of the most important things I’ve ever read was this by @shl “The market you’re in will determine most of your growth”  It sounds basic…

Socks are a commodity, but @LittleMissMatch knew how to market standing out.   Mattresses are a commodity, but @Casper knew how to market better sleep.   @BYDCompany is a commodity,…

From time to time, seek opinions from outsiders to gain a fresh perspective on how things really work.   Being too deeply involved in your business can create a veil…

Fragile Marketer: Who relies on social media followers, SEO, and getting Google sales rep advice to run Google Ads; ignoring customer service team advice, not bothering with inputs from product…

When Antoine was a prisoner of war, he discovered the nutritional value of potatoes. But at the time, they were considered animal feed, and people avoided them, believing they could…

Despite 93 percent of French people believing that switching to electric cars requires more infrastructure, better autonomy, or living in a big city, Renault proved them wrong in a big…

Probability is not a mere computation of odds on the dice or more complicated variants; it is the acceptance of the lack of certainty in our knowledge. — @nntaleb  …

Once you become a commodity, even a price increase of 50 cents will be perceived as expensive by customers.   Example: Supermarkets   Many staple goods, like basic groceries, are…

Status is your perceived position in a social hierarchy—the respect, admiration, or influence people believe you have.   It can come from many sources:   Material: wealth, possessions, job title,…

Don’t underestimate or overestimate marketing.   Always give it the respect it deserves. If you underestimate it, you’re going nowhere.  Many entrepreneurs still believe a great product alone will bring…

SEO Expert: This is how you can rank your website.Google: Everyone has a plan until they get hit by my algorithm.SEO Expert: Yep, I’m an ex-SEO now. Google is the…

Are you even a marketer if your campaign has never made any sales?Are you an investor if you’ve never lost money?Are you even an entrepreneur if you’ve never felt completely…

Anyone can do marketing, if they have   Brain — to think strategically and creatively. Common sense — to keep things practical and focused on real problems. Action — because…

Customer Service = Reactive Customer Experience = Proactive   Your primary job is to anticipate customer needs and address them before they come to you with a problem.   If…

Marketing is the only profession where, even if you don’t know what you’re doing, simply tinkering with your product based on assumptions about your customers can still take you a…

When the wind dies down, it’s easy to tell which is a bird and which is just paper. The same goes for marketing. Just because you’re getting sales doesn’t mean…

Marketing is one of those fields where, even after 20 years of experience, you might still not know exactly how to do it right.   That’s because marketing touches every…

After getting hit by Google’s algorithm changes, many content creators and entrepreneurs have gone back to relearn the basics of marketing.   Before these shifts, most didn’t prioritize email marketing—not…

Selling is straightforward until no one replies. Marketing is straightforward until you don’t get any results. Copywriting is straightforward until no one reads your copy. SEO is straightforward until Google…

1. Embrace Active Voice Active voice makes your writing clear and dynamic. Which directly engages with your readers.   Examples: – Turn “The apple pie was eaten by John,” into…

Even after a hundred years, most advertisers still haven’t grasped Claude C. Hopkins’ core insight   1. Advertising is salesmanship “The one purpose of advertising is to make sales.”  …

When a distraught supermarket manager complained to the dean of Drexel Institute of Technology about slow-moving checkout queues costing him profits, he pleaded for a technology that could speed up…

“Which would you buy? A dress shirt priced at $60 or the very same dress shirt, priced at $100, but ‘On Sale! 40% off! Only $60!’?” — Dan Ariely and…

New approaches will never be embraced by everyone at first. If you need unanimous consent, you’re not going to move forward. – Seth Godin   Until 1916, most American consumers…

When Thami Mazibuko returned to Soweto six years ago, he discovered that there were very few bookstores in his township. So, he decided to launch one for his community. He…

In Washington D.C.’s Petworth neighborhood, a small ice cream shop is serving up freshly made cones with a generous spirit. At Everyday Sundae, owner Charles Foreman believes no one should…

A hairdresser named Pon Mariappan in Thoothukudi wants to encourage more people to invest their time in acquiring knowledge through reading books rather than wasting it endlessly scrolling through their…

Peter Askew is the kind of person who has always believed in giving more than receiving.   He worked as a marketing manager for several companies and helped generate solid…

Trying to change people’s behavior is a core part of marketing. But when a business relies too heavily on this approach, it can risk its future—especially for small businesses like…

Marketers and businesspeople still cling to the illusion that people care about their brand’s purpose instead of making a real effort to understand their customers’ worldview.   But the truth…

“Think big. Start small.” “Waiting for perfect is never as smart as making progress.” “The only thing worse than starting something and failing is not starting something.” “Instead of wondering…