Marketing

Pieter Levels @levelsio   One of the most important things I’ve ever read was this by @shl “The market you’re in will determine most of your growth”  It sounds basic…

Socks are a commodity, but @LittleMissMatch knew how to market standing out.   Mattresses are a commodity, but @Casper knew how to market better sleep.   @BYDCompany is a commodity,…

From time to time, seek opinions from outsiders to gain a fresh perspective on how things really work.   Being too deeply involved in your business can create a veil…

Fragile Marketer: Who relies on social media followers, SEO, and getting Google sales rep advice to run Google Ads; ignoring customer service team advice, not bothering with inputs from product…

When Antoine was a prisoner of war, he discovered the nutritional value of potatoes. But at the time, they were considered animal feed, and people avoided them, believing they could…

Despite 93 percent of French people believing that switching to electric cars requires more infrastructure, better autonomy, or living in a big city, Renault proved them wrong in a big…

Probability is not a mere computation of odds on the dice or more complicated variants; it is the acceptance of the lack of certainty in our knowledge. — @nntaleb  …

Once you become a commodity, even a price increase of 50 cents will be perceived as expensive by customers.   Example: Supermarkets   Many staple goods, like basic groceries, are…

Status is basically your perceived position in a social hierarchy how much respect, admiration, or influence people believe you have compared to others.   It can come from many sources:…

Don’t underestimate or overestimate marketing.   Always give it the respect it deserves.   If you underestimate it, you’re going nowhere.    Many entrepreneurs still believe a great product alone…

SEO Expert: This is how you can rank your website.Google: Everyone has a plan until they get hit by my algorithm.SEO Expert: Yep, I’m an ex-SEO now.   Google’s the…

Are you even a marketer if your campaign has never made any sales?Are you an investor if you’ve never lost money?Are you even an entrepreneur if you’ve never felt completely…

Anyone can do marketing, if they have   Brain — to think strategically and creatively. Common sense — to keep things practical and focused on real problems. Action — because…

Customer Service = Reactive Customer Experience = Proactive   Your primary job is to anticipate customer needs and address them before they come to you with a problem.   If…

Marketing is the only profession where, even if you don’t know what you’re doing, simply tinkering with your product based on assumptions about your customers can still take you a…

When the wind dies down, it’s easy to tell which is a bird and which is just paper. The same goes for marketing. Just because you’re getting sales doesn’t mean…

Marketing is one of those fields where, even after 20 years of experience, you might still not know exactly how to do it right.   That’s because marketing touches every…

After getting hit by Google’s algorithm changes, many content creators and entrepreneurs have started relearning the basics of marketing.   Before the algorithm shifts, most didn’t prioritize email marketing —…

Selling is straightforward until no one replies. Marketing is straightforward until you don’t get any results. Copywriting is straightforward until no one reads your copy. SEO is straightforward until Google…

Marketing isn’t something you do at the end—it’s woven into your entire story   The reason behind your innovation (your story) How you serve customers (customer service) How you shape…

1. Embrace Active Voice Active voice makes your writing clear and dynamic. Which directly engages with your readers.   Examples: – Turn “The apple pie was eaten by John,” into…

Even after a hundred years, most advertisers still haven’t grasped Claude C. Hopkins’ core insight   1. Advertising is salesmanship “The one purpose of advertising is to make sales.”  …

When a distraught supermarket manager complained to the dean of Drexel Institute of Technology about slow-moving checkout queues costing him profits, he pleaded for a technology that could speed up…

“Which would you buy? A dress shirt priced at $60 or the very same dress shirt, priced at $100, but ‘On Sale! 40% off! Only $60!’?” — Dan Ariely and…

New approaches will never be embraced by everyone at first. If you need unanimous consent, you’re not going to move forward. – Seth Godin   Until 1916, most American consumers…

When Thami Mazibuko returned to Soweto six years ago, he discovered that there were very few bookstores in his township. So, he decided to launch one for his community. He…

In Washington D.C.’s Petworth neighborhood, a small ice cream shop is serving up freshly made cones with a generous spirit. At Everyday Sundae, owner Charles Foreman believes no one should…

A hairdresser named Pon Mariappan in Thoothukudi wants to encourage more people to invest their time in acquiring knowledge through reading books rather than wasting it endlessly scrolling through their…

Peter Askew is the kind of person who has always believed in giving more than receiving.   He worked as a marketing manager for several companies and helped generate solid…

Trying to change people’s behavior is a core part of marketing. But when a business relies too heavily on this approach, it can risk its future—especially for small businesses like…

Marketers and businesspeople still cling to the illusion that people care about their brand’s purpose instead of making a real effort to understand their customers’ worldview.   But the truth…

“Think big. Start small.” “Waiting for perfect is never as smart as making progress.” “The only thing worse than starting something and failing is not starting something.” “Instead of wondering…

Most marketers have started asking, “What is your LinkedIn strategy, Facebook strategy, Instagram strategy, or Twitter strategy?” instead of asking, “What is your people strategy?” Social media marketing and advertising…

There are only two types of brands Purpose Brand Popular Brand What is a Purpose Brand?   A purpose brand serves as a two-sided compass. One side guides customers to…

“Don’t just satisfy your customers, delight them.” ~ Warren Buffet. Just think, how many companies’ products have you used or consumed over the past year that truly delighted you?  …

To innovate a product for people, you need to understand their  1. Wants and Needs Distinction between Wants and Needs: Wants: Desires or preferences that are not essential for survival…

For years, consumers were led to believe that only picture-perfect vegetables deserved a place in their shopping carts. Misshapen or “ugly” produce was often discarded, contributing to a significant amount…

How can you differentiate yourself when your products and services are very similar to those of dozens of restaurants in the market? Let’s take the example of a hotel in…

Cialdini’s first principle of persuasion asserts that humans have an innate tendency to reciprocate favors and repay debts, essentially treating others as they have been treated.   The concept of…

Get rid of the free mindset because when customers pay for your product out of their own wallets, it sends a strong signal.   Start asking them to pay from…

Customers form opinions about quality based on their experiences, yet many companies merely use the word ‘quality’ as a marketing slogan to catch their attention, which neither provides a strong…

  📖✨ Unlock the Power of Storytelling for Your Business!    🚀 Dive into the StoryBrand 7-Part Framework – a roadmap to captivate your audience and drive sales! 🌟  …

Until you know your customers worldview, marketing is a conundrum. Instead of making a serious effort to know their customer’s worldview marketers and business people are still living in the…

   Seth Godin about LittleMismatched.com In the world of socks, conformity has long been the norm – until LittleMissMatched.com came along. If you recall the Purple Cow days, you might…