Customers form opinions about quality based on their experiences, yet many companies merely use the word ‘quality’ as a marketing slogan to catch their attention, which neither provides a strong value proposition nor effective positioning. Note: Word-of-mouth marketing only proves…
📖✨ Unlock the Power of Storytelling for Your Business! 🚀 Dive into the StoryBrand 7-Part Framework – a roadmap to captivate your audience and drive sales! 🌟 #1: A Character 🎬 Every story starts with a character…
Until you know your customers worldview, marketing is a conundrum. Instead of making a serious effort to know their customer’s worldview marketers and business people are still living in the day dream that “People care more about their brand purpose”…
Seth Godin about LittleMismatched.com In the world of socks, conformity has long been the norm – until LittleMissMatched.com came along. If you recall the Purple Cow days, you might remember the quirky charm of this sock company that dared…