Most marketers have started asking, “What is your LinkedIn strategy, Facebook strategy, Instagram strategy, or Twitter strategy?” instead of asking, “What is your people strategy?” Social media marketing and advertising…
There are only two types of brands Purpose Brand Popular Brand What is a Purpose Brand? A purpose brand serves as a two-sided compass. One side guides customers to…
“Don’t just satisfy your customers, delight them.” ~ Warren Buffet. Just think, how many companies’ products have you used or consumed over the past year that truly delighted you? …
To innovate a product for people, you need to understand their 1. Wants and Needs Distinction between Wants and Needs: Wants: Desires or preferences that are not essential for survival…
For years, consumers were led to believe that only picture-perfect vegetables deserved a place in their shopping carts. Misshapen or “ugly” produce was often discarded, contributing to a significant amount…
How can you differentiate yourself when your products and services are very similar to those of dozens of restaurants in the market? Let’s take the example of a hotel in…
In his book Influence, Cialdini writes that reciprocity is one of the most powerful forms of persuasion. He explains that when someone helps us selflessly or goes out of…
Get rid of the free mindset When customers pay for your product out of their own pockets, it sends a strong signal. Start asking them to pay from the beginning, or…
Customers form opinions about quality based on their experiences, yet many companies merely use the word ‘quality’ as a marketing slogan to catch their attention, which neither provides a strong…
📖✨ Unlock the Power of Storytelling for Your Business! Dive into the StoryBrand 7-Part Framework – a roadmap to captivate your audience and drive sales! 🌟 #1: A…
In August 2023, Google Pixel teamed up with creative powerhouse Anomaly to launch a stunning campaign using 3D anamorphic billboards and it instantly grabbed attention across London. Anomaly brought…
To promote the new Dracula series on BBC, the team at BBC Creative went all in to design posters that carry the same dark humor and eerie charm as…
A video is worth a thousand pictures. 🎥 Sure, creating videos takes time but it’s one of the best ways to explain your customer problems in a interesting way.…
Until you know your customers worldview, marketing is a conundrum. Instead of making a serious effort to know their customer’s worldview marketers and business people are still living in the…
Looking to position your product as the star of your advertisement? Highlight how it helps the lives of your clients! Take a cue from Volkswagen Park Assist…
In a world where products often come with limited warranties, EastPak has emerged as a trailblazer with its groundbreaking 30-year warranty on backpacks. This unique promotion clearly conveys the durability…
In the ever-evolving landscape of marketing, one brand has seamlessly bridged the gap between the digital and physical realms by embracing a design principle known as skeuomorphism. New Balance,…
Seth Godin about LittleMismatched.com In the world of socks, conformity has long been the norm – until LittleMissMatched.com came along. If you recall the Purple Cow days, you…