Category Marketing

Peter Askew is the kind of person who has always believed in giving more than receiving.   He worked as a marketing manager for several companies and helped generate solid…

Trying to change people’s behavior is a core part of marketing. But when a business relies too heavily on this approach, it can risk its future—especially for small businesses like…

Marketers and businesspeople still cling to the illusion that people care about their brand’s purpose instead of making a real effort to understand their customers’ worldview.   But the truth…

“Think big. Start small.” “Waiting for perfect is never as smart as making progress.” “The only thing worse than starting something and failing is not starting something.” “Instead of wondering…

Most marketers have started asking, “What is your LinkedIn strategy, Facebook strategy, Instagram strategy, or Twitter strategy?” instead of asking, “What is your people strategy?” Social media marketing and advertising…

There are only two types of brands Purpose Brand Popular Brand What is a Purpose Brand?   A purpose brand serves as a two-sided compass. One side guides customers to…

“Don’t just satisfy your customers, delight them.” ~ Warren Buffet. Just think, how many companies’ products have you used or consumed over the past year that truly delighted you?  …

To innovate a product for people, you need to understand their  1. Wants and Needs Distinction between Wants and Needs: Wants: Desires or preferences that are not essential for survival…

For years, consumers were led to believe that only picture-perfect vegetables deserved a place in their shopping carts. Misshapen or “ugly” produce was often discarded, contributing to a significant amount…

How can you differentiate yourself when your products and services are very similar to those of dozens of restaurants in the market? Let’s take the example of a hotel in…

In his book Influence, Cialdini writes that reciprocity is one of the most powerful forms of persuasion.   He explains that when someone helps us selflessly or goes out of…

Get rid of the free mindset  When customers pay for your product out of their own pockets, it sends a strong signal. Start asking them to pay from the beginning, or…

Customers form opinions about quality based on their experiences, yet many companies merely use the word ‘quality’ as a marketing slogan to catch their attention, which neither provides a strong…

  📖✨ Unlock the Power of Storytelling for Your Business!    Dive into the StoryBrand 7-Part Framework – a roadmap to captivate your audience and drive sales! 🌟 #1: A…

Until you know your customers worldview, marketing is a conundrum. Instead of making a serious effort to know their customer’s worldview marketers and business people are still living in the…

    Seth Godin about LittleMismatched.com In the world of socks, conformity has long been the norm – until LittleMissMatched.com came along. If you recall the Purple Cow days, you…