Socks are a commodity, but @LittleMissMatch knew how to market standing out.
Mattresses are a commodity, but @Casper knew how to market better sleep.
@BYDCompany is a commodity, but they knew how to market affordability.
Water is a commodity, but @evianwater marketed purity and prestige.
Coffee is a commodity, but @Starbucks marketed experience and community.
Shoes are a commodity, but @Nike marketed aspiration and performance.
Phones are a commodity, but @Apple marketed privacy and user experience.
“The job of every single business on the planet is to do just one thing—to make people happy. When you find ways to do that, you win.”