Removing friction often matters more than adding features. Users get frustrated by anything that slows them down or makes a process complicated.
Your authentication page doesn’t need:
Email login
Sign-up form
OTP
Something as simple as “Login with Google” makes a huge difference. It reduces mental load, gets people in faster, and improves conversion.
Bottom line: in UX, less is usually more.
The ability to simplify means to eliminate the unnecessary, so that the necessary may speak.” —Hans Hofman