To promote the Deadpool movie, marketers took a bold, playful approach by bringing the character to life online in true Deadpool fashion.
The Strategy:
The movie team created a Tinder profile for Deadpool with a hilarious bio and in-character replies. Even though the profile was live only for a short time, it made people feel like they were part of something special.
The Results:
The stunt quickly caught fire on social media, and news outlets everywhere started talking about it. It also built huge excitement around Deadpool’s chaotic personality before the movie hit theaters.
Takeaway:
If your product or character has a strong personality, don’t shy away from unconventional marketing.