If you have a local business, what are the number one and number two things you need to market your business?
1. Set up a Google My Business account.
Many old-timers in business who thrive on repeat customers may not feel any urgency to have a website or create a Google My Business account. So if you have one, when someone searches for your business, your website will pop up.
Note: If you have an exact-match domain, it gives your business a massive advantage. Your growth becomes almost unstoppable when you secure the name before your competitors — especially in the aftermarket.
In a world of infinite competition, an exact-match domain is one of the few real moats you can still own.
2. USE DOOR HANGER
Door hanger is the most underrated and cost-effective local marketing tools — especially for small businesses
How to do it:
Define Your Need
- Generate leads or inquiries
- Promote a sale, discount, or new product
- Drive website visits or QR scans
Get people to call or visit your location.
Keep it one clear goal per hanger. Clarity wins over clutter.
Design Your Door Hanger
Your design should grab attention instantly — think of it as a mini billboard.
Must-have elements:
- Eye-catching headline:
“Tired of Mosquitoes? We’ll Fix It This Week!”
“Your Neighbor Just Got a New AC — You Could Too!”
- High-quality image or graphic
Use bright, relevant visuals (a smiling service tech, a meal, a sparkling home, etc.)
- Short, persuasive message
Focus on benefit-driven copy, not features.
Example: “Cool your home and cut bills by 30%.”
- Strong call-to-action (CTA)
“Call today for a free quote.”
“Scan to get 10% off your first order.”
“Book before Friday to get a free upgrade!”
- Contact details + QR code
Make it easy to reach you: phone, website, QR code, and social media.
- Brand logo + trust signals
Add ratings, guarantees (“100% satisfaction”), or local credibility (“Serving [Your City] since 2010”).
Plan Your Distribution
Choose your target area.
Focus on specific neighbourhoods or zip codes that match your customer profile.
Ideal for:
- Real estate listings
- Local restaurants
- Cleaning or pest control services
- Fitness studios
- Home improvement businesses
Deliver strategically
- Avoid “No Soliciting” homes.
- Deliver early morning or evening when people are home.
- Keep a record of areas covered.