Despite 93 percent of French people believing that switching to electric cars requires more infrastructure, better autonomy, or living in a big city, Renault proved them wrong in a big way.
In partnership with Publicis Conseil, Renault transformed Appy, one of France’s most remote towns, into the world’s first 100 percent electric vehicle city.
They replaced every car in the town with all-electric Renault ZOEs for three years to show that if going electric is possible there, it’s possible anywhere.
This bold move captured massive attention, racking up 63 million views and boosting Renault ZOE sales by 50 percent, helping it become the number one electric vehicle in Europe.
By bringing the electric revolution to an overlooked corner of France, Renault not only challenged misconceptions but also demonstrated real-life proof that the electric future is within everyone’s reach.
This campaign brilliantly combined social proof with pioneering action, inspiring confidence in electric mobility across the country and beyond.