Healthy food has a marketing problem, and most companies are ignoring it.
Food brands keep obsessing over how to sell the most products, but that’s a downstream way of thinking.
The right question is: How do we get people to actually eat healthy food and care about it?
Here’s the truth no one talks about: Focusing on sales alone is short-sighted.
It ignores the deeper questions everyone expects answers to:
What actually makes food healthy?
Why should people eat it every single day?
Where and how is it sourced?
How is it prepared to keep its nutrients intact?
How do you package it so it doesn’t lose its value?
Today’s customers don’t just want a label saying “healthy.” They want transparency. They want proof.
They want to know everything — because savvy influencers and consumers have done their homework and are shouting it from the rooftops.
You can’t escape it if you lie, and they won’t ignore it if you walk the talk.
So here’s what you can do to win them over:
Build a calorie-tracking app that connects customers with real dietitians for complex questions, and AI-powered nutrition advice for simpler ones.
Track every purchase and send customers a monthly email report showing exactly how much protein, fat, and carbs they’ve consumed from your products and overall calories they take in a day from other foods.
Even if they didn’t buy the food online, help them download your app or visit your website via the QR code on your product packaging to sign up and track their food habits. Make them feel involved, accountable, and in control of their health.
Stop selling “healthy” as a buzzword. Start selling it as a commitment.
That’s how you fix the marketing problem. And don’t stop there. Find ways to help them eat better every day.
“Sell more than a product—sell commitment, show transparency, and deliver proof.”