Don’t stress about competitors or worry that your customers already have plenty of options. In fact, competition can be an opportunity—it forces you to focus on what you can add and how to make it meaningful for a specific audience.
Take LittleMissMatched, for example. They sell only socks—in mismatched patterns.
The idea is simple: most people might not want mismatched socks, but those who do absolutely love to flaunt them.
Initially aimed at 12-year-old girls who wanted to express their unique style, LittleMissMatched has successfully tapped into a niche of people who enjoy standing out.
