Marketing isn’t something you do at the end—it’s woven into your entire story
The reason behind your innovation (your story)
How you serve customers (customer service)
How you shape their journey (customer experience)
How you set your pricing (pricing psychology)
How you reach prospects (the doing side of marketing)
How you support them after the purchase (customer success)
How you earn and showcase trust (reviews, testimonials, case studies)
How you keep finding new customer jobs to make their life easier (sustaining innovation)