Marketing is a conjoined twin of innovation

Marketing isn’t something you do at the end—it’s woven into your entire story

 

  • The reason behind your innovation (your story)

  • How you serve customers (customer service)

  • How you shape their journey (customer experience)

  • How you set your pricing (pricing psychology)

  • How you reach prospects (the doing side of marketing)

  • How you support them after the purchase (customer success)

  • How you earn and showcase trust (reviews, testimonials, case studies)

  • How you keep finding new customer jobs to make their life easier (sustaining innovation)

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