Every post, every piece of content, every video they share connects deeply with their audience because it’s genuine and relatable.
They openly share:
- What they’re working on right now
- How clueless they were when they first started
- The prejudices or bias they held before
- The business wisdom they gained through trial and error
- Their beliefs and values
- Their flaws without hiding them
- Their failures and success
- Personal experiences that shaped them
- Rooting for people who are walking the same path.
- Sharing their speculations and what they anticipate ahead.
Overall, their vulnerability, honesty, and courage not only build trust but also create loyal fans and followers. Making them truly stand out online.
“Owning our story can be hard but not nearly as difficult as spending our lives running from it. Embracing our vulnerabilities is risky but not nearly as dangerous as giving up on love and belonging and joy—the experiences that make us the most vulnerable. Only when we are brave enough to explore the darkness will we discover the infinite power of our light.” ― Brene Brown