Big corporations are always fearful of making mistakes, which really forces them to go for pain-free, loss-free solutions.
In reality, there is no such thing; we learn everything through trial and error.
They may hire great marketing consultants to come up with similar marketing campaigns mentioned in their books.
But unfortunately, it may not work for them.
As a small company, you need to know your customers’ jobs to be done and constantly look for ways to find new jobs, turning their struggles into opportunities to serve them better—this is considered the foremost principle of marketing, after all.
When it comes to reaching them through your marketing campaigns, you have to try as many experiments as possible with your entire team.
Get input from your CS, CX, product development, marketing, sales, and PR teams, and allocate a shoestring budget for each campaign to try and see how it goes. It may not work 90% of the time, but when it does, it can grow or change the trajectory of your company.
Never allocate big budgets to marketing and advertising. You have to do more with less because that’s how you will matter to your audience.
Buying more attention through ads is not the right approach when everyone can do it. With the rise of AI, along with your appetite to take small risks, you have the best approach to matter to your customers.