How to Get Landscaping Customers Fast according to @keithkalfas
1. Pick Your Area
- Choose 1–3 nearby neighbourhoods or subdivisions.
- Aim for a 3–6 mile radius from your home or office.
- The closer the jobs, the more efficient and profitable your business.
2. Create a Consistent Brand
- Same logo, colours, and font across all materials.
- Set up a website + Google My Business profile.
- Use matching shirts, hats, and vehicle magnets/wraps for your team.
3. Offline Marketing Blitz Bandit signs:
- Place near subdivision entrances, traffic turns, and customer lawns (with permission).
- Door hangers / flyers / postcards: Distribute every week for 6 weeks — repetition builds trust.
- Business cards: Always have them on hand.
- Knock doors & talk: Can still work wonders in local areas.
4. Online Local Ads
- Run Facebook & Google Ads targeting your chosen zip codes.
- Join local Facebook & Nextdoor groups — answer questions and stay visible.
- Keep visuals consistent across all digital platforms.
5: Stay Visible & Repeat
- The goal is omnipresence — your name should appear everywhere locally.
- When people see you in multiple places (yards, signs, ads), they automatically trust your business.
6: Build Referrals
- Ask happy customers for referrals and reviews.
- Offer small incentives for referrals.
- Use job management software (like Jobber) to track leads, invoices, and reviews.
7: Know Your Numbers
- Track costs, time, and travel distance.
- Stay profitable by keeping work dense and close together
Become the #1 landscaping choice in your local area by focusing all your marketing effort within a small radius.
“Everyone is not your customer.” — Seth Godin
Focus small. Show up often. Own your area.