After getting hit by Google’s algorithm changes, many content creators and entrepreneurs have gone back to relearn the basics of marketing.
Before these shifts, most didn’t prioritize email marketing—not an ideal move given how volatile the content business can be.
Many creators also ignored social media marketing and never ran paid ads to test their ideas. It doesn’t mean they have to spend more time on it, but atleast half an hour a day is enough
Now they’ve accepted a hard truth: change is permanent.
Today, they’re actively exploring every marketing channel to grow their content businesses.
Most importantly, they’ve realized the true impact of strong domain names.
Before the hit, they relied heavily on SEO skills and dismissed investing in premium domains—even though such domains can multiply brand value many times over.
Now they think like antifragile marketers:
- Embracing experimentation,
- Exploring multiple channels,
- Not shying away from trying new things or making mistakes,
- Trying to invest on premium domain names
- Taking small bets without overinvesting, and
- Viewing failures as opportunities to grow stronger.
This mindset is far more valuable in the long run than relying on any single channel to drive revenue.
It’s never too late to learn marketing.