When Peter Askew tried building a business around VidaliaOnions.com, it wasn’t just luck that helped him. After a lot of effort, he teamed up with Aries Haygood, the owner of A&M Farms.
Gradually, he started selling onions online, and his business grew while building a loyal fanbase.
Feeling confident, he tried selling crab claws next with CrabClaws.com. But the market had other plans. Shipping made it far harder than he expected. Dry ice and delivery costs, along with other logistical issues, made it tough.
The same thing happened with Brevard.com. He wanted to create a directory site and make money from ads, but the market said, “Nope.”
Lesson: When it comes to business ideas, the ones you think will be a home run may flop, while the ideas you’re skeptical about can surprise you.
The market is the ultimate truth-teller.
