Marketing is every bit of contact your company has with anyone in the outside world. That means a lot of marketing opportunities. It does not mean investing a lot of money. – Jay Conrad Levinson.
It means opportunities are everywhere not just in big ad spends.
Every interaction counts:
- Where do your source
- How it is prepared
- Product development
- Product delivery
- Product Packaging
- Product quality
- Customer service
- Customer experience
- Clear Pricing – Offers, deals & discounts (without burning budgets
- Clear return policy
- How your employees are treated
- How you treat your environment
- Communication – Ads, Social Media, PR & email
- Crisis Management
This list never completes.
Every interaction, no matter how small, shapes how the outside world perceives your brand.