Marketing is nonlinear.
You don’t have to follow a strict sequence.
You already know why you started.
- May be your personal frustration
- Complaints you heard from others
- Idea from nowhere to make it better
Stay curious. Experiment freely. Try everything with minimal resources.
Use your instincts, your logic, and everything in between to see what works and what sticks.
Marketing is one of the wildest experiments humanity has ever run.
“Complex systems are full of interdependencies—hard to detect—and nonlinear responses.”
– Nassim Nicholas Taleb