Marketing is not something you do at the end. A great product is great marketing in itself. The product always plays a huge role—no one will buy an average-quality product just because it’s been advertised well.
In B2B, it’s even more important. You need great products, excellent customer service (both pre- and post-purchase), a seamless customer experience, and anything that makes your client’s job easier.
“The new rule is: create remarkable products that the right people seek out.”