- Marketing is the act of making change happen.
- It’s not about ads, hacks, or shouting. It’s about serving people who want to be served.
- Your product is your marketing.
- Marketing is creating the conditions for ideas to spread.
- It begins before the product exists, in empathy, design, and story.
- Attention is earned, not stolen.
- Great marketers don’t find customers for their product, they find products for their customers.
- You can’t market average things to average people anymore.
- Stop making average stuff. Start making something worth talking about.
- The goal isn’t to go viral, it’s to matter.
- Remarkable means worth making a remark about.
- Marketing is a story we tell ourselves about status, belonging, and identity.
- People don’t buy what you sell, they buy the way it makes them feel.
- Every purchase is a story: “People like us do things like this.”
- You can’t change everyone, so find the few who care deeply.
- Your job isn’t to yell louder, it’s to whisper clearer.
- Empathy is greater than ego. See the world as your customers do.
- Serve the smallest viable audience.
- Mass market is dead. Niche is the new scale
- “Who’s it for?” and “What’s it for?” – these two questions define all great marketing.
- Don’t chase originality, copy proven structures and make them remarkable.
- Build something that creates tension, the desire to act before it’s too late.
- Offer transformation, help people become a new version of themselves.
- Design for emotion, not efficiency.
- Create something that connects people to each other, not just to you.
- Every great brand is a promise kept.
- Consistency beats authenticity.
- Authenticity means “I feel like it.” Consistency means “I’ll show up.”
- If it might not work, you’re probably doing something meaningful.
- Be generous, give value freely to earn permission.
- Generosity scales trust.
- People don’t buy facts they buy stories that match their worldview.
- Don’t try to change someone’s mind; affirm what they already believe.
- Context matters more than content.
- Every story must answer: “Why does this matter to me?”
- The best stories are true in the emotional sense, not the factual sense.
- Tension drives story. Curiosity fuels engagement.
- Create stories people can retell with pride.
- Marketing is storytelling at scale.
- A brand isn’t what you say it is, it’s what they say it is.
- When people tell your story, you’ve won.
- A tribe is a group of people connected to an idea and to each other.
- You don’t need everyone just the right someone.
- Leaders create movement, not followers.
- Permission marketing: earn trust, don’t interrupt.
- People spread ideas when it improves their own status or belonging.
- Create systems where your product works better when shared.
- Trust comes from showing up consistently and generously for years.
- When you pick your customers, you pick your future.
- Marketing is not coercion it’s the generous act of helping others change.
Most marketing consultants may not agree with Seth Godin, or they dismiss his thinking as “just rhetoric,” but he is someone who has given due respect to marketing.
He always says, “Marketing is not advertising,” because he believes “marketing is not something to do to people; it’s with them.”