Never Sugarcoat Marketing
Marketing is challenging and governed by complex underlying factors. Successful companies and influencers make it look easy, but it’s not. Every campaign, industry, and business is different. You won’t get the same results twice. Find the truth on your own, not just through reasoning.
Never Sugarcoat SEO
SEO can be brutal, and everyone knows Google can change the rules at any time. Understanding SEO is useful, but don’t rely on it alone. Diversify your marketing channels and stay relentless in providing massive value through email marketing.
Never Sugarcoat Copywriting
Write copy not just by using persuasive words, but by understanding your customer’s real struggles. Their struggles must be the main ingredient of your copywriting.
Never Sugarcoat Business
Always speak the truth in business. To discover it, take small, perennial bets to see how things really work. Business can’t be learned through reasoning. You always learn it by doing.
Instead, Try This
Work with the knowledge you already have
You can only make decisions based on the knowledge you currently have. Humans are naturally better at tinkering and experimenting than reasoning alone.
Figure things out through execution
Learn by doing. But don’t spend too many resources at the start. You don’t know exactly how things will work. Remember: don’t test the water with both legs.
Find the truth
If you want to learn how to export a product to another country, don’t just study the process, it’s often tedious. Ship a single product and experience it firsthand. That’s the best way to understand the intricacies, and the knowledge you gain from it will stay with you forever.
Enjoy the process
Even when the going gets tough, keep moving. Challenges are natural and inevitable, so embrace them with humor and patience.
Never sugarcoat anything
Be honest with yourself and your work. That’s how you improve day by day.