Parasite SEO isn’t a trick. It’s a necessity.
Parasite SEO is when you take advantage of a powerful website’s authority to rank for tough keywords. Instead of posting the content on your own site, you publish it on a well-established platform that already ranks well in search engines.
Example 1: Using Medium.com
You want to rank for “best protein powder for weight loss”, a highly competitive keyword.Instead of trying to rank a new blog, you write a detailed article on Medium.com (a site with high domain authority).
Example 2: Leveraging LinkedIn Articles
You write an SEO-optimized post on LinkedIn titled “Top 10 B2B Lead Generation Strategies in 2025”.
Rather than hosting it on your small business blog, you tap into LinkedIn’s authority, giving it a better chance to show up in search results.
You optimize the article with keywords, internal links, and maybe some backlinks — and it starts ranking, because Google trusts Medium.
Because Google already rigged the game by giving SERP real estate to:
- It’s Own Platforms (YouTube etc)
- High Authority Publications
- Corporate Partners & Investments
You’re not cheating the system. You’re joining the same one they built!